The Primary Task Of Children'S Clothing Promotion Is To Clarify The Purpose Of Promotion.

< p > clothing season is coming soon. Promotions are more important to children's clothing stores.

A good way to promote children's clothing can often bring huge economic benefits.

How can a href= "//www.sjfzxm.com/news/index_c.asp" > children's clothing shop < /a > promote sales in order to produce the most effective returns? Generally speaking, the following aspects must be carried out step by step.

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< p > < strong > 1. clear promotional activities purpose < /strong > /p >

< p > shopkeepers often have a clear purpose in carrying out promotional activities.

For example, sales promotion in order to deal with inventory? In order to increase sales, fight against competitors? Do new products go public or enhance brand awareness and reputation? Only when the purpose is clear can children's promotional activities be targeted.

For small children's clothing stores, promotion is often done to deal with inventory.

Not to beat competitors, especially in the same market, opponents can not be defeated.

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< p > what needs to be emphasized here is that the difference between the current < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear product < /a > is not so obvious as that of the adult dress, so before implementing the activity.

We must be clear about the difference between the opponents and their children's clothing products, even if they are subtle, and finally strive to let children's advantages stand out.

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< p > < strong > 2 < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a > object < /strong > /p >

< p > is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy, and to attract children to buy? < /p >

< p > we need to pay attention to this: although children's consumption will eventually be realized through parental purchase, the focus of the two concerns is quite different from many times.

Whether these choices are correct or not will directly affect the final effect of promotion.

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< p > promotional products have different classifications according to different purposes and different means of sales promotion. Whether they are salable goods or unsalable goods, they can be used in activities.

For example, moon cake is a popular food before the Mid Autumn Festival. It can stimulate consumers to buy through promotion. However, through investigation, the price of moon cakes will drop sharply after the Mid Autumn Festival. At that time, moon cakes will turn from salable goods to unsalable goods.

At this time, if businesses must take greater efforts and smarter ways to take measures, commodities will become "waste products".

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< p > related links: < /p >

< p > in terms of profit, we should not judge the size of profit only by selling goods well or selling poorly.

In the stage of selling goods, it is possible to promote sales force and make profits more profitable.

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< p > in the stage of slow sales, if the cost of goods itself is low, even if the business seems to have depressed most of the price, it is still very profitable.

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< p > there are two categories of cost oriented pricing, one is cost plus, the other is target pricing.

The concept of cost plus is explained in detail, for example, the cost of goods is 10 yuan, merchants want to earn 1 yuan, and the final price is 10+1 (yuan).

Target pricing is based on total cost and estimated sales volume to determine target rate of return and calculate the price.

Specifically, in the promotion pricing, we must first calculate the cost of the product itself and the cost of the gift portion, and then add the profit portion that we hope to get, that is, the price of the final product.

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< p > demand oriented pricing is divided into three types: cognitive value, reverse pricing and demand differential pricing.

Cognitive value is more subjective, for example, the specific pricing of a star concert ticket, in addition to the cost of hardware facilities such as venues, equipment and so on, mainly depends on how much you know about him.

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