Fierce Competition In Infant Clothing Market

"P" recently, he took part in the series of children's children's exhibition and attended the thirteenth Shanghai CBME pregnancy baby show and CBME children's Wear Exhibition in Shanghai.

The exhibition area of this exhibition is 154 square meters. With the theme of "AnnilHome", with a quiet home and elegant comfort, the simple warmth and simple happiness of a family are restored.

Just like every child is the best work of a mother, this series of baby children is the most sincere works brought by ANN. It displays the "different comfort" through the control of the fabric, technology, design and quality of baby children.

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< p > according to statistics, in 2010, China's infants and children's < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the market scale has reached 34 billion 800 million yuan.

In the coming years, with the continuous growth of China's children's population, the infant clothing market will continue to maintain a strong momentum of development. It is estimated that by 2015, the market capacity of Chinese infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan.

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< p > at present, the pformation of the design style of children's wear in middle and high grade children is in line with the development trend of children's clothing, seeking for the adjustment of differentiated styles, and at the same time, in line with the enterprise's "internal strength" training, focusing on the accumulation of enterprise's brand comprehensive ability.

In the design and production of < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, Ann has adopted the top-level standard, and all of her children's products have been tested by the state, and the key formaldehyde, azo and pH values are even stricter than class a standards stipulated by the national standard.

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< p > pay close attention to the brand and strive to enhance the comprehensive competitiveness. < /p >

< p > it is reported that children's wear < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112105102" > market < /a > increased from less than 50 billion yuan 5 years ago to nearly 100 billion yuan.

Billion billion cake, attracting many brands to enter the children's clothing market.

Luxury brands like Gucci, Burberry, Dior and StellaMcCartneyi have entered the children's wear market this year.

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< p > for domestic children's wear brands, the entry of international children's wear brands will undoubtedly increase the fierce competition in children's wear market.

Cao Zhang, general manager of domestic children's wear brand, said in an interview with reporters: "the entry of international brands and luxury brands just illustrates the good trend of children's clothing industry. Everyone wants to share a slice of the cake. Similarly, this shows that the threshold of children's clothing market in China is low, anyone can squeeze in and have a look at it, but few well-known brands are doing well, and this is also the place where domestic children's clothing market is contradictory. It seems simple, seemingly low threshold, and actually requires high performance, because it involves the comprehensive competitiveness of the entire children's clothing quality requirements, technical ability, children's wear testing standards and so on.

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