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If Advertising Is Launched, It Will Be Good For Big Business.

2013/7/19 21:15:00 19

Bill Gurley, a venture capitalist, has written an excellent long story to explore the spanformation from desktop platform to mobile platform and the impact of this trend on start-up companies. Bill Gourley, 
 he put forward an interesting view in Google and Apple Corp's app store in this article: both companies have missed a good opportunity to make money in the app store with paid search. 
 "user acquisition technology is changing. Startups prefer browser centric traditional user access technologies, such as SEO (search engine optimization) and SEM (search engine marketing), but the mobile application world is different. To make matters worse, there is no systematic user acquisition mode in mobile domain. The pre installed protocol seems to be performing well on Android (which has been popular on mobile phones), but this model is not yet mature. 
What is more surprising than p is that neither Apple Corp nor Google has launched SEM promotion methods outside the classification mode of app stores, but this seems to be very common in China. For these two platform providers, this will miss a huge opportunity. And for those who are willing to spend money to get users, they also lose an important resource. As we all know, there are a lot of such enterprises. 
 Gore suggests Google and Apple Corp offer paid search list function in app store. Just like Google put ads on the top of web search results, developers can also buy advertisements in search results of app stores. 
 although Apple Corp needs a little bit of effort in advertising technology, it can get billions of dollars in profits, because many companies are willing to spend money on advertising sites in the search results of App Store. 
 but there is no reason why Apple Corp has not launched this service. The company hopes to create a fair arena for all applications so that independent developers can compete with big enterprises. If the advertising business is launched, it will be beneficial to the large enterprises, leading to the greater disadvantage of the application of independent developers. 
There is a lot of truth in P. But there are many smart people in Apple Corp who can think of a way to solve this problem. They can limit each keyword's advertising position to one or two, thereby avoiding overcrowding from applications seen through natural search. 
BI Intelligence, a research firm under P BusinessInsider, estimates that apple App Store's annual revenue of paid search advertising in 2012 can reach between 713 million and 1 billion 300 million dollars. 
Less than P, from Google's point of view, there is no need to adjust how much technology, because the company already has a huge search advertising business. They only need to optimize Google Play. Google may also have similar concerns, but since there is already a search advertising business, this concern may not be great. 
 for some developers, paid search advertising is of little benefit. But for many developers, this is indeed a gospel. The search function of App Store is very poor, so developers have long been complaining. Paid search advertising ensures that developers will present applications to users. This will generate additional costs, but considering the total amount of applications in App Store has been up to 1 million, the cost is worth it. 
 with the growth of Apple Corp's growth rate, any additional revenue will be favorable. Google didn't get much revenue from the Android platform, but paid search could change the situation.