ABC Preempting Children'S Online Media Resources

< p > ABC, the leading brand of children's products in China, has joined hands with sina to become a "Sina parenting strategy partner" and has reached the "Sina + micro-blog" dual platform strategy. It has become a new hot spot in China's children's products industry recently. This is another major move for ABC children's wear to join hands with Tencent children to form strategic partners, which once again aroused widespread concern in industry and media.

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< p > < strong > predominate children's network media resources < /strong > /p >

< p > as the "fourth media" after the dissemination of newspapers, radio and television, the Internet media integrates all kinds of resources better and has a higher degree of attention than traditional media users.

Therefore, in recent years, many brands' communication strategies have gradually pformed from traditional media to network media and new media, and gradually formed a trend.

At present, ABC children's clothing has pioneered the "strategic cooperation" mode of network marketing in the children's products industry. It not only goes out of the traditional media marketing nests, but also makes positive contributions to the new marketing exploration of the industry.

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< p > it is reported that in June of this year, ABC children's clothing launched a strategic partnership with Tencent's children's channel. The Tencent children's channel created the "Chao Tong" column for ABC children's wear. It was officially launched on June 1 children's day. Then it joined hands with sina Parenting to reach a strategic cooperation in July. This is a key move for ABC children's clothing to seize the advantage of children's network media resources.

As we all know, Sina and Tencent, Sohu, NetEase also known as "China's four largest portal", with the "Internet CCTV level media platform".

Sina parenting is an authoritative child care media under Sina network. Users are mainly 25~34 year old ethnic groups. These users are just childbearing age or the parents of newborns. They are very focused on the nurturing of their babies, hoping to give their babies the most professional care. They also like to pursue the trend and quality, have strong economic strength and consumption ability, and match the target consumer groups of ABC children's clothing very much.

The main audience of Tencent children's channel is not only children, but also parents who care about their children's healthy growth.

The two platforms of sina child care and Tencent children are highly consistent and consistent with the potential core consumers of ABC children's clothing.

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< p > children's wear has successively reached strategic cooperation with Tencent's children, Sina children and other superior network media, providing a platform for the all-around, three-dimensional dissemination of ABC children's clothing and increasing exposure. At the same time, it will also make ABC children's clothes break the shackles of traditional media communication and achieve differentiated communication to achieve the best results.

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< p > < strong > "double platform strategy" to enhance brand value < /strong > < /p >

< p > ABC children's wear and Sina's "dual platform strategy", namely Sina child care channel, Sina children's channel, will focus on the ABC children's clothing. Sina micro-blog will also build a lot of interactive activities for ABC children's clothing, and more than ten promotional support.

ABC children's clothing will provide a platform for children to express their thoughts freely in play, parents can easily help children, help children set up a correct platform for aesthetic appreciation and outlook on life through the cooperation with Sina. The brand proposition advocated by ABC brand will be planted into the minds of children and their parents imperceptibly.

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< p > in fact, as early as 2011, ABC launched Sina official micro-blog, and ABC children's clothing focused on building brand new media promotion cases, successfully building micro-blog into an effective communication carrier with external media, brands, public welfare organizations, fans and opinion leaders.

Since ABC, Sina official micro-blog has successfully carried out ABC activities such as "Meng Zhu", ABC micro life, ABC creativity competition, and other network activities involving parents and children groups, and integrated a number of micro-blog resources such as "million micro-blog", "child care micro-blog", "spicy Mama micro-blog" and "sticky fans".

In the future cooperation with sina micro-blog, Sina micro-blog will form a multi-channel intercourse with sina childcare. Through many interactive activities, we will build a strong promotion channel for ABC children's clothing, and comprehensively enhance the activity and stickiness of ABC Sina official fans, so as to dredge an effective way for ABC children's clothing, parents and children.

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< p > the industry pointed out: ABC children's wear this Sina's implementation of the "Sina + micro-blog" dual platform strategy, will work with Tencent children's strategic cooperation to form media resources, crowd segmentation and other aspects of complementary advantages, I believe this cooperation will give ABC children's wear brand promotion to add heavy ink.

At present, more than 80 million of the children in China are on the rise, becoming a force that can not be ignored in the Internet. ABC children's wear and Sina children's education and Tencent children's new marketing mode of children's Internet users are undoubtedly the new direction of the development of the industry.

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