China'S Socks Industry Is Thriving And Flourishing.

< p > once, the OEM OEM in the international market "a" //www.sjfzxm.com/news/index_c.asp href= > socks > /a >, although the added value of products is not high, but the huge industrial cluster has created the reputation of "international socks".

However, under the increasingly fierce market competition at home and abroad, the cost of labor and labor is rising, and cheap and cheap foreign trade orders are gradually shifting to Southeast Asia. Socks industry, which is supported by traditional industries, is facing a heavy pformation test.

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< p > < strong > fashion leader does not take the unusual road < /strong > < /p >.

< p > for Jinyu knitting, the cost of developing the domestic market can be painstaking.

Facing the rapidly developing fashion industry, Jin Yu, the chairman of the enterprise, thinks: "the unstable factors of fashion industry development emerge in an endless stream, and the industrial layout is more and more subdivided. Such a complex business environment is the only way to take the initiative to do things, anticipate what will happen before changes, and start from the needs of users, understand the trend of change, and make early response, so as to" move instead of obsessed, but not poor, "and truly grasp their own opportunities and future.

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< p > in order to break the status quo of the original "a href=" //www.sjfzxm.com/news/ > knitting industry < /a > "single variety and partial safety", Jinyu, in accordance with the needs of customers in the future or potential market, has invested heavily in the professional design team in Hongkong, Shanghai and Japan, and has developed innovative high-end stockings such as milk fiber, polymer fiber and silver ion fiber. It has made a good market response and laid a solid foundation for the first brand of the fashion socks industry.

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< p > according to Jin Yu's idea, to become the first in the market, we should use our "most" side, including the latest technology, the most popular style or the most problem-solving method, so that consumers can experience the "socks" differently.

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< p > Zhejiang Oriental edge hosiery Co., Ltd. was originally a "a href=" //www.sjfzxm.com "socks" enterprise "/a", the uncertain prospect of foreign trade export, which made the chairman of the enterprise feel helpless and more aware of the importance of owning independent brands.

In 2007, the company officially registered the "Oriental edge" trademark.

In order to no longer rely solely on the OEM to "eat", the eastern edge has made great efforts in the design of products, making products more competitive by means of style innovation, raw material innovation and process innovation.

In the product design, we integrate the popular Korean style and modern elements, adopt the multi way stitching technology to form the fashion patch, the product style is unique and full of charm, leading the current fashion trend.

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< p > < strong > innovation, strength, differentiation, licensing, < /strong > /p >

< p > a pair of common socks sells for $0.25, while a pair of anti cracking dry gel socks is priced at $2.5, and the product price is increased by 10 times, relying on a small invention.

In recent years, with the idea of "high, new, sharp, special and beautiful" as the innovative concept, we have integrated innovation into every product. Only 28 patents have been obtained in one year, many products such as anti cracking colloid moisturizing socks, bandage sports socks, aromatherapy health socks, apple touch gloves and other products occupy the absolute leading edge in the domestic and foreign markets.

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< p > "innovation is actually very simple. Any small link, as long as we study hard, will have unexpected gains."

Mason Yong said with great interest, "innovation can enhance the vitality of enterprises and enhance the competitiveness of enterprises, in order to create brand as the basis.

For small and medium-sized enterprises, it is not realistic to create a brand with huge advertising investment, and if enterprises want to develop in the long run, innovation is the right way. Innovation and quality are the soul of creating cards.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > in March this year, Zhuji's Risheng hosiery independent brand "treasure house" landed strong in the domestic market of socks.

Before that, the idea that socks should be made to order can not be imagined at all. As a labor-intensive industry, the traditional socks production process basically runs by orders.

The "treasure house" is based on the consumers' age and sex, height and weight, and is tailored with harsh craft and technology, so as to pform from selling socks to selling culture, selling technology and selling technology.

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< p > "with the increase of domestic consumption level, consumers' demand for socks is not only limited to styles and patterns, but consumers will pay more attention to the comfort of wearing."

Gu Bosheng, the head of the enterprise, said.

To this end, he specifically named his brand "treasure house".

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< p > < strong > channel is king, victory is a thousand miles away > /strong > /p >

< p > "a pair of love socks", 99 new a href= "//www.sjfzxm.com" > cotton < /a >.

This popular advertisement is from the mouth of He Jiantao, chairman of Qingyi socks.

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< p > 2006, Qingyi socks industry began to actively expand the domestic market.

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< p > "to create a new brand, it is far from enough to rely solely on brand awareness."

In He Jiantao's memory, the road of Yi Yi's brand is hard and long. In 5 years, he almost invested all his profits into the brand operation.

In the era of "brand consumption", whether an enterprise can create its own brand and mold it into a famous brand is related to the competitiveness of the enterprise in the market.

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< p > the growth of a brand is not only a huge investment in advertising costs, but also a product pformation.

He Jiantao pointed out that Datang socks industry should change its present development mode from the domestic manufacturing to the world manufacturing front. Only by making the enterprise become a key technology and core competitiveness enterprise can we embark on a sustainable and rapid development channel.

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In the channel construction of the domestic market, P has achieved direct contact with large supermarkets, bypassed distributors, has the right to speak brand and the pricing power of products, and distributors only need to be responsible for logistics and distribution. This change can achieve a profit growth of about 10%. The pformation from production to service is to change the past production orientation and become market-oriented.

By improving the product supply chain, the small and micro enterprises will finish the OEM processing, and then they will become the logistics distribution center and set up their own channels. The pformation from small knitting to big knitting is to create a strong sock brand on the basis of making the best of the brand, and extend the industrial chain by enriching the product type, producing underwear, underwear, knitted sweater and other product types, and expanding the industrial chain.

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To seize the domestic market is not a slogan, but more efforts and efforts. P

In January 2011, Zhuji Zhou Sen chemical fiber knitting factory can be seen as a new star rising rapidly in the domestic market of socks industry. "The socks brand in the domestic market must be suitable for the domestic market. There are many ways to operate the brand. Many enterprises are making brands for the sake of making brands. They spend a lot of advertising fees and ask celebrities to endorse them. But for a pair of profit less than a href=" //www.sjfzxm.com "> socks < /a, high input and low output will not work.

Zhou Jianjun, the person in charge of the company, said socks are a fast food product. So he chose to run customers by running the supermarket brand. Through long-term sales promotion, the consumer groups can establish brand awareness in the process of consumption, so that consumers can sneak the brand consciousness into their brains when buying socks. After having a certain market share, they will get twice the result with half the effort.

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< p > is Zhou Jianjun's unique brand marketing mode. In a short span of a year, the "socks" series of excellent products has become one of the biggest brand suppliers of Carrefour supermarket.

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< p > in recent years, with the rise of online shopping market, the group consuming by electronic commerce is gradually huge. Under this opportunity, Zhou Jianjun began to focus on the Internet market.

In order to occupy a place in the Internet market, Zhou Jianjun subdivided the whole network market. As a brand holder, there is no socks in the huge workshop. All the production orders are placed in the hands of more than 60 processing households around Datang town. Instead, they are worth tens of millions of dollars in finished socks. Meanwhile, they are broken down in warehousing, logistics and other links. As a brand dealer, they only need to pay according to the fixed price.

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