Home >

Viktor & Rolf Announced That He Will Miss The 2014 Spring Summer Paris Men'S Wear Week.

2013/6/8 22:28:00 44

the coming spring and summer 2014 men's week is really a piece of news. First, Paul Smith, Burberry, Jimmy Choo and Dolce & Gabbana have announced that they will go to London to attend men's wear week. Recently Viktor & Rolf also announced that they will miss the Paris men's wear week. This is the first time they have been absent from Paris men's wear week since 2007. 
 in their official statement, this is because they are now putting all their energy into the production of advanced custom tailored clothing series that will be launched in July. There is not much time to distract themselves from doing more dynamic fashion shows. They can only choose to be absent from this publication, but they will still hold a static display in the Show Room of the brand. According to WWD's report, the new release of Viktor & Rolf 2014 spring and summer men's wear will be exhibited in 29 to July 7th June by making an appointment to visit Show Room. 
 in early April this year, the French Fashion Designers Association formally adopted the application of Viktor & Rolf to return to the advanced custom fashion week. The last time Viktor & Rolf appeared in the fashion week or in 2000, they released 5 series of advanced customization between January 1998 and July 2000. 
 it seems that the two designers Viktor Horsting and Rolf Snoeren really attach great importance to this series of advanced customization. But everyone knows that the market of the advanced customization is very small, and the economic boom is still in the doldrums. It is worthwhile to abandon the men's wear press conference and specialize in the advanced customization series. If I want to contact the Viktor and Rolf brand development path, you will feel that they are really wise to do so. 
 we all know that Viktor / Rolf is built by advanced customization. The two people graduated from Arnhem Institute of Arts and design in Holland. At the very beginning, the design style was bold and free, and indeed very suitable for advanced customization. With their imaginative imagination and excellent design ability, their brand quickly gained fame. Then the clothing series was launched, which is an inevitable demand for brand development. But in the first few years, Viktor & Rolf's clothing series still had many traces of advanced custom series. This phenomenon made them both widely praised by professional field, but it was difficult to display in market performance. 
 so in recent years, we have gradually seen that the design of Viktor & Rolf's clothing series has also become more and more solid, and the result of the market results in the decline of brand influence. The professional field will evaluate their design with mediocre performance, and finally form a situation that both sides are hard to please. After all, their previous style is too clear. Compared with personality, they still can not accept mediocre performance. 
 finally, Viktor Horsting and Rolf Snoeren choose to enter the field of advanced customization again. The purpose of doing this is more to prove itself, to prove that Viktor & Rolf is the representative of creative pioneers, rather than really running the market of advanced customization. In fact, the role of advanced customization has already been more biased towards publicizing brand image and shaping brand influence. 
To prove oneself, P needs to take 100% strength and 100% energy to conquer others with the sincerity of the design, so he has to choose not to make men's clothing. And this is just not to press conference, men's clothing is still designed, after all, a press conference often consumes too much time and energy for a team. 
 without men's show, let's look forward to the Viktor & Rolf custom custom series that we have seen for a long time to see what new things they can create.