Chinese Garment Processing Enterprises Collectively "Rebel"?

In June 28, 2008, I was invited by the excellent brand of the Si Jia brand. On behalf of Phoenix Fashion Channel, I came to the beautiful Pinghu, Jiaxing, Zhejiang.

This trip has another special experience for me as a dress editor.

Let me start again to define the perspective and focus of real fashion media.

When you first see the headline of this article, you may be amazed to say that this topic is very large, or "cow".

Actually, this is not the case: I just feel the hardships and efforts of a Chinese enterprise from the perspective of a fashion media. I will share with you the feelings and experiences of all my fashion organs in four days, but I am not talking about economics, which is the driving force of the development of enterprises.

It is to let everyone know that Chinese clothing enterprises need your support, you need everyone's understanding, do not focus your attention on LV, GUCCI, PRADA and other international famous brands. Chinese brands also need the care of the media and the masses!

A set of garments needs to be shaped and needs to be seen in the picture. They are neatly and orderly hung in a corner, as if they are not yet broken.

Reporters at this time were filming workers' work.

However, I think this corner is the beginning of my feeling and shock in the live interview.

It is in this corner of them that I began to have a new opening to the direction of this visit.

He introduced the brand that I deeply experienced: "Yi Jia Jia" reinventing the brand, vigorously promoting the mass outdoor sports and leisure business, creating the orientation of "outdoor, living and home", and opening up the innovation field of the public outdoors life suit, focusing on the brand core value proposition of "comfortable, considerate, harmonious life and professional refinement", which fully meets the needs of consumers' safe, relaxed and comfortable outdoor outfit.

Founded in 1993, we have more than 1000 employees, 30 garment production lines, 3 seamless glue production lines, and 4 automatic computerized embroidery production lines. The company occupies 18658 square meters, and the standard factory building is 18500 square meters. The company is specialized in producing glue and rainproof clothing, golf apparel series, down garment series, outdoor sports and leisure wear series. 29

Products are mainly exported to Japan, the United States, and Britain, Germany, France, Sweden and other more than 10 northwestern European countries and regions.

At the same time, he built his own brand while the 2003 "YISIJIA" outdoor sportswear was in Beijing.

The chief executive of the company said frankly that we were not able to change the "farmer's malaria root". I saw the hardships of a group of self-made Chinese private enterprises in the past few days. Their cultural level made them feel very headache. But they generously and frankly told our group of foreign reporters: "how hard we try, we still can't change the malaria root of the farmers. But because of this nature, we want to go all over the country to the whole world, and always want to go higher and higher, and struggle and difficulties. We are not afraid of it."

Although all these years have gone abroad, they have seen the world everywhere, and have read numerous economic books, management books and so on. But they still feel that: "the development of enterprises needs cultural talents, we are the eldest, but the culture is not enough, so we have to let ourselves look and walk more."

This kind of frank conversation, open heart communication, let me see these private enterprises' "sincerity of building Chinese clothing brand"!

They hope that they will not catch up with the progress.

Age and facts make it impossible for them to catch up with the civilization and development of the times, nor can they have the experience of going to school again.

Therefore, they have made clothes for foreigners for more than 10 years, processed them, earned a lot of money, and gained a lot of wealth.

In the same situation, I know and touch: now, collectively, we want to rebel.

Enterprises hope to no longer do simple processing business, and no longer just dress for foreigners.

It is learnt that the coming year will be an important juncture for textile enterprises.

Is the rebellion justified?

They hired Chinese people to do their design, relying on their own processing technology, made a lot of good clothes, the quality is very good, and the appearance and fashion fabrics are considered enough, in line with the fashion and fashion.

Although this conference was very crude (in my experience), the whole process was reduced.

Later, I learned that such a solemn press conference is the first time to hear an enterprise.

At that time, I began to admire this group of "upstart" power.

I wrote down all the notes that I should pay attention to in my notebook. I gave them some suggestions and proposals during the meeting.

"Then I forgive you." now you have an artist who is filled with righteous indignation when the works of art are spoiled.

We are all having a headache when we go out in the distance. What should we wear when we go out?

Just like the last time I was worried about my two colleagues who were going to Sichuan, I imagined that there would be mosquitoes in the area, so it was easy to wet through trousers and clothes, and wet and dry.

So tell them not to wear too tight "tight".

However, for those who work in the fashion circle, it is really hard to find the right clothes.

Therefore, this kind of outdoor clothing that is not professional mountaineering is what we Chinese should have.

Now, China is developing faster and faster. We do not have the background of enjoying the life of foreigners. But Chinese people also need outdoor travel.

Do you always wear the most sloppy and worthless clothes to climb the mountain?

They need the intervention of the media. There are many purposes. We need to give them support. We have no brand in China. Is it really the wrong technology and design?

This is my discovery.

It is our own people who are making mistakes.

We have always been concerned about foreign countries, but we do not care about the achievements of our own enterprises.

They asked us to come to the scene to see that the big government figures appeared to be exaggerated and impetuous. Later, I found that these were actually not for outsiders, but for persuading the old staff.

They have done many years of clothing, their technical experience is absolutely first-rate, but when Chinese designers intervene, when the boss says he wants to build his own brand, the workers begin to be impetuous and become reluctant to obey, because they feel that "Chinese designers can never achieve anything."

This is what I learned from the conversation between designers and designers, and then analyzed it.

I have been with them for a few days and found that small businesses in China are really hard.

Tai Zi Long is a large diversified private enterprise dominated by clothing, one of the top 100 enterprises in the apparel industry.

The production base is located in Zhuji, the hometown of Xishi. Now its brand operation is in the field of Tai Zi Long Dress, export and foreign trade, financial investment and so on. It has internationally advanced intelligent production base of clothing.

At present, the company has fixed assets of 383 million yuan and more than 2000 employees. The group has the right to import and export directly. It is a double certification enterprise of ISO9000 quality system and ISO14000 environment system.

Tai Zi Long clothing company adopts the first-class production line and advanced technology introduced from Italy, Germany, Japan and other countries, specializing in the production of "Prince dragon" high-end clothing. The main varieties include jackets, Western-style clothes, trousers, professional wear, windbreaker, casual wear, shirts, T-Shirts, etc.

Now has 2 million 800 thousand annual production capacity.

Wang Peihuo, chairman of the board of directors, has made remarkable progress in leading enterprise management with forward-looking business management strategies and is among the best among peers.

There are 2000 distribution centers in major cities in more than 20 provinces and municipalities.

The sales network has spread all over the country.

Products have a good reputation in consumption.

Central and local leaders have inspected the company several times and made instructions.

连年来，曾荣获“绍兴名牌”、“浙江名牌”、“绍兴市著名商标”、“浙江省著名商标”、“全国服装行业双百强企业”、浙江省“AAA级信用等级单位”、“浙江省质量信得过产品”，“全国茄克销量前10位”、“全国最具竞争力100家名牌”、“中国保护消费者基金会诚信产品”、“重合同守信用单位”、“浙江市场消费者喜爱的品牌”、“江苏市场用户满意商品”、“浙江省行业最佳经济效益”企业、“浙江优秀宣传品牌”、免检企业、AA级纳税大户；企业管理四星级；2000年通过ISO9002：1994质量管理体系认证，2003年再次通过ISO9001：2000质量管理体系认证，中国驰名商标（2005年通过认定）等，顺利完成新旧质量管理体系转版工作，使“太子龙”服装品牌的质量控制纳入到国际一体化的质量保证体系，保证了太子龙企业的可持续发展。

Spokesperson: Jiang Wen, Ying Wei Da Qiang joined forces to develop 07-02 07-01, the 2008 winter fashion 07-01, Peking University, the seven wolf wolf culture development fund was set up by 07-01 Lining. The Olympic Games dress 07-01, a cheongsam's Olympic 07-01, Hongkong, is going to be listed in the middle of July. 07-01 development will win in the terminal. Interpretation of 06-25 06-25, "Yi Fei" sing the new melody of brand operation, 06-23, fad, wear the down jacket, and fashion 06-23 LIZZY, in the name of "fashion Mousika", deduce the fashionable fashion menswear. Image generation

The rise of the plate has led to the rise of brands, such as sportswear Jinjiang plate, leisure wear Humen plate, men's Zhejiang plate and so on.

The exchange and competition among the brands in the plate is more scientific than the brand outside the plate. Therefore, the brand in the plate is the safest.

Because of the advantages of resources or patterns, the plate brand has risen in large numbers, and the dominant brands have come into being.

The dominant brand takes the lead step by step, and always takes the lead in the sector, which means that the whole market is dominant, thus promoting the birth of the champion brand.

It is not difficult to find out in the survey that men's wear and women's wear are the same as casual wear, sportswear and shoes.

The Ordos group is a cashmere processing enterprise established in 1981 through the compensation trade mode at the beginning of reform and opening up.

After twenty years of continuous profit and rolling development, the group has grown to become the largest cashmere joint processing enterprise in the world with cashmere and textile as its main business.

The production and marketing ability of the Ordos group cashmere products is in the leading position at present. It is the representative of Inner Mongolia plate characterized by the superiority of raw materials and capital.

EMI Huang: Zhejiang rice king is a rising star of cashmere industry in recent years.

Cashmere cashmere, cashmere fashion as the main line of products, with distinguished quality and exquisite details, derived the brand connotation of "luxurious luxury". In 2005, it first hired Rosamund Kwan, an international superstar in the cashmere industry, to endorse the brand; and in the situation that the cashmere industry was generally inadequate in design, it introduced professional design institutes at home and abroad, and developed products with a strong R & D team.

The operation of branding led Mi Huang to become a strong camp in the industry. It is a representative of the Huzhou plate, which focuses on brand and pays attention to product development and quality.

Baikal: the product of "Baikal" appeals for youth and fashion, relies heavily on the in-depth research of the market, and pays attention to the development of styles.

According to the demand of consumers for cashmere fashion and personalization, new products that are popular in the market are constantly being launched.

It shows that the Shenzhen plate attaches importance to product design and wins by design.