Brand Orders Will Encounter Cold Resistance To Attack Chinese Brands.

< p > Spring City Road, a a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a > super store discount.

Almost at the same time, data from the China clothing association show that the number of garment exports in China has been negative for 13 consecutive months.

Chen Dapeng, executive vice president of the China Apparel Association, believes that the export volume of China's garment industry will remain at a low growth rate for a long period of time, and the operating pressure will continue to increase.

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< p > XTEP orders fell by 15%-20%, Anta fell 15%-25% compared with the same period last year, and PEAK fell by more than 20%-30%.

Recently, the domestic sports brand in the two quarter of 2013, the order will be released, the orders of each year have been varying degrees of decline.

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< p > according to the announcement issued by XTEP international, the order amount of XTEP group (wholesale price) decreased by 15% to 20% in the second quarter of October 2012 in 2013.

"All the time, the order data are the barometer of the performance of domestic sports brands, and the order of XTEP can show its performance in the first half of next year."

Some securities analysts believe.

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< p > XTEP is not the only sports brand that will decline in next year's orders.

The information released by PEAK also shows that the total amount of orders in the two quarter of 2013 has dropped by 20%-30%; the order volume of Anta sports in the second quarter of 2013 will be up to 15%-25%.

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< p > "this shows that this year's sports brand collectively encountered cold winter, next year the situation may still be not optimistic."

According to the analysis of the industry, the weak economic background and the sinking strategy of foreign sporting goods enterprises have increased the competitive pressure of domestic enterprises.

In this situation, the domestic garment industry should take measures to deal with the crisis as soon as possible. The industry's in-depth adjustment and enterprise's < a href= "//www.sjfzxm.com/news/index_s.asp" > pformation and upgrading < /a > are imperative.

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< p > almost at the same time, data from < a href= "//www.sjfzxm.com/news/index_z.asp" > China Apparel Association < /a > show that the number of garment exports has been negative growth for 13 consecutive months.

In the 1-9 month of this year, the sales revenue of 14328 large scale enterprises in China increased from 13% at the beginning of the year to 10%, lower than the average level in the past two years, and the profit rate dropped from 5.09% at the beginning of the year to 6%.

At present, the number of deficit enterprises has reached 16.32% in the enterprises above Designated Size, and the average loss has increased by 47.75% over the same period.

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< p > the executive vice chairman of the China clothing association, < a href= "//www.sjfzxm.com/pioneer/" > Chen Dapeng < /a >, thinks that the export volume of China's garment industry will remain at a low speed growth for a long period of time, and the operating pressure of the industry will continue to increase.

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