Why Foreign Fashion Brands Contradict The Chinese Market?

< p > indeed, as we all do, we do not know much about Zadig &Voltaire.

In the past, it was only known that the brand was two hours away from its nearest franchised store in Hongkong, with a low profile and few news. Tourists never queued up freely.

When the boss's apology declaration was released, many people just found the historical data and classic works of "a href=" //www.sjfzxm.com/news/index_cj.asp "brand" /a ". Although the exact French pronunciation of the brand name has not yet been made clear, its impression in our mind is firmly locked because of its own emotions.

So some people blamed the whole incident on the brand's "public relations hype" strategy.

The classic three step decomposition is to create frightening topics first, then quickly clarify them, and finally try to remedy them.

For some obscure brands or people, the success rate of this hype has maintained a high level, not only to create topics, but also to open up new markets.

For Zadig &Voltair, which has never been able to enter the mainland, the rejection of quotations may temporarily blow up the brand, but the final harvest is likely to be doubled.

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< p > just, when they say "rejection" such dislike words, many people suddenly feel that they are hurt.

This kind of injury will never be relieved in the apology letter of the boss's close words, nor will it be eliminated in the ingenious "a href=" //www.sjfzxm.com/news/index_q.asp "crisis public relations < /a" activities. It will not feel a pleasant feeling of counterattack even though they are famous for their popularity.

We should finally put the problem on the subject matter. Why are we always rejected? < /p >

< p > is it just because we are accustomed to informing ourselves with friends, or when we spend money on shopping without deliberation, or the bad match of clothes has broken through the lower limit of acceptance? Actually, this is only a superficial reason. The most profound reason is that they can not tolerate our ubiquitous "cross circle" consumption.

For a simple example, the handbag, which was originally priced tens of thousands, is in the traditional European a href= "//www.sjfzxm.com/news/index_s.asp" > consumer market < /a >, which should belong to the special class of the ladies' class. Other people will not easily touch it, but in the country, the newcomer who is blowout and the working class who dare to rush into the expense also join in the ranks of buying with the wind.

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< p > although it is a good thing for merchants to increase sales, but for the traditional consumption environment, they feel that they are violated, and the tourism industry is thriving. The consumers who had been in the world are now getting more and more close to themselves, and the contradiction arises naturally.

Therefore, we have reason to believe that Tilly Gilye blurted out what he said in the interview, to a certain extent, it also represented the real words of the consumer class. They worried that the consumption system that they had relied on for years would soon be destroyed, and they were still a group of seemingly unprofessional people.

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