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The Choice Of Clothing Shop Location In Clothing Management

2012/10/12 15:42:00 21

Clothing ShopsShopsShops

 

Competition analysis is very important. In fact, competition is not necessarily an unfavorable factor. While dividing up the market, competition also makes the market scale. Scale effect can enhance popularity and bring more consumers. If a competitor in a business circle is misplaced in terms of business content and himself, such competition is not a real factor, otherwise, it needs some consideration before making a conclusion.

Summarize some options here

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There are several main points of experience.


The best choice for clothing shops is in places where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, it can attract pedestrians and pedestrians. On the other hand, customers are more likely to remember the location of the clothing store, and the customers who have come to promote publicity will be easier to guide others.

In addition, the development of commercial areas, the expansion of residential areas and the construction of municipal planning will bring more customers to clothing shops and make them more potential in operation.


It is best to choose areas where pportation is convenient.

Ideally, clothing shops or commercial markets should have access to all kinds of visitors, that is, there are rail pit, bus stations around the clothing shops, and parking lots.

Shops are located near the main station, or within a distance of 20 minutes' walk.

Observing pedestrian flow on both sides of the road and choosing the more pedestrian side is more conducive to business.


Choose one side with fewer cross streets or obstacles.

Many times, pedestrians notice your clothes.

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However, pedestrians need to cross the street to give up patronage, or pedestrians to concentrate on avoiding vehicles or other pedestrians and pedestrians in order to cross the road.


We should learn to "spend money".

That is to say that clothing stores are located near famous chain stores or brand stores, and even if they are allowed to open next to it.

For example, if you want to run clothes, you will be surrounded by clothing shops.

Because these famous clothing stores have done a lot of careful market research before choosing the store locations. They can not only study the time and energy of the site, but also pick up some customers with their brand effect.


If it's in the business center street.

In the East and West, the best way to go south is facing the South; the north and the south towards the street are best to sit West to East and make the clothing shop at the northwest corner of the intersection as much as possible.

In addition, a fork in the road is also a good place to open a clothing store; it is not advisable to open a shop on the slope road; the level of the road surface and the clothing shop can not be too different.

This is what is commonly called "golden angle silver edge grass belly".


Finally, I would like to remind my friends: investment.

Clothing shop

It is necessary to carry out technical analysis of investment objects, neither to follow the feeling nor to speculate too much on "short, flat and fast", because the investment of clothing shops is a long period of real estate investment activities, and must act according to the law of investment; the general rule of investment is: the longer the investment week, the greater the risk; therefore, the final decision of investors can stand the test of time.

The above points are only part of the contents of chain store location. The quality of site selection will directly affect the future operation of stores.

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