Analysis Of Design Elements Of Sportswear

Athletic Wear Elements of design intent of decoration

1. Semiotic

Now, the major global sports brands emphasize their own design symbols in design. These brands, whether they are NIKE's "tick", ADIDAS's "three belts" or (Docel&Gabana)'s "&", represent the brand culture and spiritual connotation, and are constantly integrated into the brand's design style.

　　2、 fashion nature

The fashion of sportswear has become an irresistible trend. Whether NIKE, adidas or other international high-end sports brands have been cooperating with the fashion industry. In fact, this is the most fashionable trend: fashion brands want to be sporty, while traditional sports brands try to be fashionable. Now, whether boys or girls, young people or the elderly, all wear sneakers and lightweight jackets. Sportswear eliminates the differences in age, gender and class. "Sportswear is a symbolic product of globalization. The values of the past have lost their rationality. People will walk on basketball shoes and put on zippered shirts to easily rush to the future."

3. Comfort

The survey data shows that comfort is the primary consideration when consumers buy sportswear, accounting for 78.4%; Secondly, shape and style, 73.7%; The success rate of these two factors is significantly higher than that of other factors. Therefore, sports brands will continue the elements of comfort in the future.

4. High tech content

Fundamentally, the development of sports itself has driven the development of sportswear fabrics. For example, mercerized cotton and other fabrics were once popular in sportswear. Now, with the development of the national fitness campaign, people have more requirements for sports fitness, such as strengthening the protection of the human body, exerting muscle strength, and improving the speed of movement. These promote functionality Fabric Research and innovation. In terms of materials, it emphasizes the comfort and functionality of sportswear. The wide use of cotton wool, waterproof cloth and reticulated wool materials clearly reflects the sports function of technology and comfort.