Britain'S Fast Fashion Brand Model New Look Adjust Marketing Strategy

Britain

After announcing its decline in annual profits, New Look announced that it would close the 100 chain stores.

Britain

New Look is one of the retail giants.

Example.

New Look said that this year's EBITDA (tax profit depreciation and amortization profit) fell from 191 million pounds in the previous year to 147 million pounds, sales decreased by 2%, and sales decreased by 5.9% over the same period.

Over the past few years, New Look has been committed to providing quality and inexpensive products and expanding consumer groups.

A company spokesman said, "it is our aim to ensure that the products are fashionable and rich, leading the trend of leisure and fashion.

We believe that our adherence in the near future will definitely reduce losses and increase total profits for the company. "

New Look also mentioned that many of the "Fundamentals and patterns" in the economic environment now have a great impact on the retail sector.

Accordingly, the company is adjusting its strategy and will implement various sales models such as physical stores and online stores.

New Look has found that the growth of the online sales volume of the brand has a great impact on the entity chain stores.

New Look further added: "of course, the entity store is still a crucial form of our multi-channel mode.

Whether online or physical store, we will give clothing store a new concept to improve customer shopping experience.

Although this is at a low level, our analysis shows that the company's overall health is good (the company's cash flow increased from 191 million last year to 212 million pounds).

The company plans to redecorate 120 chain stores next year to launch the first "new concept" shop.

It will definitely bring new fashion to our customers.

New Look's first store opened in 1969.

Keeping up with fashion trends, dazzling colors, highlighting girls' sunshine and vigour, fashionable clothes without losing their leisure flavor are the new generation of young women's favorite fashion and leisure brands.

Mainly engaged in mid-range price trend dress, in the United Kingdom has more than 500 chain stores, with more than 5000 employees, every day, more than 450 thousand items of clothing need to be pported from the distribution center to the chain stores.