And Eagle Technology, The US Market Is No Longer Blank.

Around the world

In 2012, including the Southeast Asia, South America and other regions, the garment industry sector has become a hot spot for many garment equipment manufacturers.

In the United States, the global soft material cutting expert Shanghai and Eagle electromechanical Polytron Technologies Inc (hereinafter referred to as "Eagle Technology") sold their products to the United States for the first time, becoming the first Chinese enterprise to sell CNC cutting equipment to the United States.

CNC cutting equipment market has been monopolized by the United States, Europe, Japan and other enterprises.

In less than 5 years, Eagle technology has sold domestic CNC cutting equipment to dozens of countries and regions including Japan, Germany and South Korea.

Only the gap in the US market has become a great pity for Eagle Technology.

This has also become the eagle and technology chairman Yin Zhiyong has been concerned about and strive for the direction.

Now, this dream is finally realized.

At the end of April, Eagle Technology first exhibited the International Exhibition on processing of textile and flexible materials sewing equipment.

Within a few days, Eagle technology gained the attention of us local agents and customers and obtained valuable orders.

Now, we are all wondering why the market of the CNC cutting equipment that was originally saturated with us has such a great demand for Chinese equipment. What is the demand of the American customers? What kind of assurance do Chinese brands need to enter the US market?

Through communicating with eagle's local customers, Eagle Technology chairman Yin Zhiyong and local agents, we gradually understood the whole story of cooperation, and let us look at the American market which once made us feel unreachable from one point of view.

Going to the United States is the key to our globalization.

Visit in Germany in April 2009

Yin Zhiyong, chairman of Eagle Technology, participated in the international fashion production and fabric processing technology exhibition (IMB exhibition). After carefully examining the local time in Germany, Yin Dong decisively decided to promote the NC cutting equipment in Germany and achieved great success.

It is worth mentioning that the equipment in the German market is different from that in the Chinese market. The products in the German market are mainly tailored to the special field.

In China, Eagle cutting equipment is mostly used in clothing, footwear and luggage industry, while in Germany, equipment is used in the fields of carbon fiber and glass fiber.

With the expansion of the German market, Eagle technology has become the most successful CNC cutting brand in Germany.

As a result, the establishment of German companies, the establishment of a sound service system and the establishment of an efficient network of cooperation have naturally followed the follow-up work of Eagle Technology.

Speaking of the success of the German market, James, head of overseas technology, said: "the German market has achieved such a great success because of the launch of targeted products and services with Eagle Technology after fully investigating the local market.

Yin Zhiyong, chairman of the board recalled the situation, said: I think Germany is certainly not the ultimate goal.

The German market, which had already been saturated, has such a great potential. Can the United States far beyond the ocean become our new target?

In the United States, there are several decades of market monopoly, nearly saturated market and hawk technology market gap in NC cutting brands in Europe and America.

"However, you will never know what the United States is like without the United States.

The United States has the most advanced technology and mature industry in the world.

If we can get into the US market, it will be a greater degree of recognition to Eagle Technology. "

Going to the United States is the key to our globalization.

This is the cry of Eagle Technology in the new market environment.

Simplicity is especially valuable when complexity becomes a norm.

According to the usual practice, Eagle technology has chosen to test and promote the promotion and sale of the American local market in the form of exhibitions.

The exhibition was a great success.

The equipment on display was booked on the spot and harvested with valuable orders.

This is somewhat unexpected.

Yin Zhiyong, chairman of the board, analyzed the situation at that time and said that the success of Eagle Technology in the United States was mainly due to several aspects.

First, the preferential price, and Eagle Technology in the United States, the price is only half of the same brand.

"In the US market with monopolistic brands in Europe and the United States for decades, facing the sudden arrival of such a preferential price as Eagle Technology, this is a very worthwhile thing to understand.

As a result, many local agents and customers in the United States came to see the hawk technology booth.

We didn't expect customers to buy at such a preferential price. We attracted them to come to understand our products, and we were half done. "

If you fail, you will have to see the performance of the device.

The NC cutting equipment shows his advanced technology and perfect performance on the spot.

Many customers are amazed at such devices. Why can such a cheaper price have better performance than other brands?

A very interesting scene appeared on the scene: an American customer asked for an open and Eagle electronic control box on the spot, indicating that he wanted to have a look at the structure inside.

In response to such a requirement, several engineers of Eagle Technology looked at each other in a different way, and did not know what their intentions were.

Chairman Yin Zhiyong agreed to this request.

In recalling the situation at that time, Yin Dong said, "I didn't know what he wanted to do at that time, but I didn't think it would matter to the customers to see any equipment anywhere. After all, this is my own very confident product and technology.

If it's so easy to copy and copy, NC cutting technology will not be controlled in the hands of European and American countries for decades. "

It is precisely this customer who put forward "making difficulties" and became the first customer of Eagle Technology in the United States.

Afterwards, the American customer explained the reasons for the action.

It turns out that American customers want to see and Eagle technology equipment is not very simple, very easy to operate and repair.

"I chose Eagle technology products.

Because the structure of NC cutting equipment I used before is very complex.

Open and Eagle Technology electronic control box, I found and Eagle technology products simple and easy to use.

What our users need is a simple and easy to use product. In the words of American poet Whitman, "when complexity becomes a norm, it is very precious."

I also understand why Eagle Technology prices are so favorable.

The American customer gave reasons for his choice and hawks.

After hearing this American customer's speech, Yin Dong said: this harmony and Eagle technology has been developing the same idea.

We have been making devices that customers can operate simply, hoping to operate such simple devices as card cameras.

Like an American cowboy driving a tractor, he can also solve the tractor's maintenance and maintenance.

Yin Dong has said on many occasions that motor vehicles and aircraft are actually very easy to operate, but the structure and technology are very complex.

He hopes that hawk's products can remove all the inconvenience caused by complex technology and institutions, and replace the integrated modules and simple operation settings.

We can not fully judge the reason why the American customer chose eagle, but it gave us another angle of judgement.

It may be an important reason why Eagle technology has been successful for several years.

The quality of service is far more important than the price.

In recent years, the secret of success with Eagle Technology is the most advanced service system in the world besides cost-effective products.

In the United States, a local agent has abandoned other brand selection agents and Eagle Technology is based on the consideration of services.

The agent said that in some American and European countries, a year's service charge of CNC cutting equipment is even up to 15% of the amount of equipment itself, up to $30 thousand.

This makes American customers miserable, but customers have no choice but to choose among those brands.

Moreover, the services of European and American brands are no match for the current service level and quality of Eagle Technology.

Because of the uniqueness of brand selection, the emergence of Eagle technology has brought a new breath to the local market of the United States.

From the aspect of service charge, the quality of service is far more important than the price.

The agent said: the emergence of Eagle technology has made the American NC cutting equipment market appear fresh air for a long time.

Let customers have more choice space, rather than survive in an approximate monopolistic market situation.

Finally, the agent said, "what does Chinese brand depend on in the US market? It is differentiated products and services.

With excellent technology and products, the American people will welcome you. "

And Eagle entered the United States.

Chairman Yin Zhiyong said the next step is to set up branches in the United States to improve the local sales and service network.

We look forward to better performance with hawks.