Chen Kun Appeared In Kangnai'S Brand Image Conference

Kangnai jointly creates new comfort standard with SATRA, UK shoe Detection Technology Center

As early as 2001, Kangnai positioned the core demand of the product in comfort, first taking the concept of "comfortable shoes" and starting its own research and development.

In 2004, Kangnai signed a cooperation agreement with SATRA, the most authoritative British shoe detection technology center of the world footwear industry, to establish a world-class footwear design and Research Center in line with SATRA certification in China.

In cooperation with SATRA, Kangnai is not only in line with international standards in terms of safety, comfort, restricted chemical substances, etc., but also has made use of its instruments and standards to develop multiple technologies, laying the foundation for developing footwear comfort standards with Chinese characteristics.

Kangnai has been committed to creating "consumers most need a pair of comfortable and fashionable shoes", 280 fine processes, 13 core technologies, and 30 invention patents.

These figures confirm the technical sedimentation of Kangnai leather shoes for more than 30 years.

On the day of the press conference, the key words "comfortable", "respecting" and "exquisite" were inscribed on the display board with the classic Kangnai shoes displayed nearby.

Later, Chen Kun and Kangnai's top executives jointly launched the brand new image. The more exquisite and fashionable design signifies that Kangnai wants to make the product more younger and modernized, while keeping its comfort level at the same time, it pays more attention to the beauty of the design.

And the beginning of the show shows Kangnai's idea, all kinds of shoes or leisure or handsome, or tough or elegant, but without exception, the stamp of Kangnai, confirms that "every step is to enjoy", when the men's shoes are interlaced for a moment, as if you can see the graceful dancing gentleman and the fair lady dance together.

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At this conference, Kangnai announced a high-profile cooperation with star Chen Kun.

Chen Kun has been favored by Kangnai brand for many years because of its healthy and fashionable image. The two have had many cooperation experiences before, but it is the first time that the official signature has become the image spokesperson.

At the press conference, Mr. Zheng Laiyi, general manager of Kangnai group, announced the new brand proposition "every step is enjoyable". It is proposed that Kangnai will strive to create a brand image that is pleasant, confident, decent, pragmatic, optimistic, enterprising, quality and superior.

Kangnai represents a way of life that understands life and enjoys.

Kangnai knows that wearing shoes is not only for the most basic walk and feel, but also reflects a person's attitude towards life.

The so-called "enjoyment" is not only the body, but also the superior experience of the soul.

At the press conference, Chen Kun was complimentary to the tailored shoes donated by the brand side. "Chinese local actors can join hands with Chinese local brands to create a brand worthy of our attention and support. We need to let more people know that domestic brands can also produce products that coexist with quality and fashion."

In 2011, Chen Kun launched a large-scale charity project "walking power", which aims to call people to go out positively and get positive energy from walking.

Over the years, Kangnai has devoted itself to charitable undertakings. The joint efforts of both have created a "comfortable walking care" attitude.