Channels For Home Textile Listed Companies
The three home textile enterprises are fuanna, Luo Lai and Meng Jie.
list
After that, he enjoyed the capital.
market
On the other hand, we should use the advantage of capital to expand the number of stores quickly, seize the market opportunities and share the fruits of high growth.
Then the quality of single store and the competition of single store efficiency were launched. The performance of the three home textile listed companies went all the way, and the net profit grew by 40% to 60%.
Today, channel competition is deepening, from the quantity of open shop to the quality of shop opening and the competition of single brand.
brand
Structural competition.
Home textile channel
The dispute has entered third levels.
Based on the practice of home textile enterprises in recent years, the development trend of domestic textile industry is to promote the upgrading of business mode from bedding to home textiles to home furnishing.
Channel competition has entered the expansion of brand structure.
Shanghai Dehong Venture Capital Co., Ltd.
Luo Lai's strategy is first, and many brands are integrated into the home textile home Museum, which is similar to Gome Suning's electrical appliance mall. Luo Lai started the layout 5 years ago. It is a long-term consideration.
Lore home textile Qiang son
The implementation of large household mode is the necessity of the development of home textiles. It puts forward higher requirements for the dealer's financial strength, brand operation experience and the compression of investment returns, and puts forward higher requirements for location selection, product structure and location, matching and blending of products, and game of shopping malls.
Shanghai netizen Dashan economist
Fuanna planning is based on the long term.
Compared with scale growth, the company pays more attention to the improvement of profit growth and the soft power of enterprise management, culture and values.
Compared to the growth of franchising channels, we pay more attention to the promotion of direct business efficiency and brand influence.
Huatai joint analyst Cheng Yuan
From the early stage of horse race to upgrading the efficiency of single store, the home textile industry began to pay attention to the expansion of brand structure, that is, the layout of strategic layout area, store location and brand structure, combination of differentiated positioning and category brand, cutting the occupation market with multi brand gradient and product line width, so as to maximize regional market share.
Wang Weimin, senior brand manager of home textiles
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