Cotton Price Dive Still Can Not Stop Clothing Price Rise. This Year'S Winter Clothes Are Too Expensive.

After the beginning of winter, the weather gradually turned cold in Xiamen, and many people began to buy winter clothes.

However, "80 years" Miss White Collar road yesterday in Xiamen after a visit to the afternoon unexpectedly empty handed, but not not to pick a fancy, but the price of clothing "scared" to her, nearly 2000 yuan a shirt, seven hundred or eight hundred yuan T-shirt, four figure starting price.

Winter clothing has increased by about 20% this year.

Miss Lu can be regarded as a "shopper". When a shopping mall in Xiamen is discounted and which brand suits her, she already has a set of experience. But this winter this year, Miss Lu is worried about winter clothes.

"At this time last year, it would be more than 300 yuan to buy a sweater. The bottoming shirts and jeans are only a few hundred yuan, and almost 1000 yuan will be able to buy a winter suit, but this year's situation is quite different."

Miss Lu said, there used to be shirts and sweaters of thousand yuan, but they are only individual phenomena. But this year, they pick up one piece in the shopping mall.

Yesterday, reporters saw a shopping mall in Luling Road, the price of down clothing was 2499 yuan, jeans 899 yuan, windbreaker 1499 yuan, and a leather clothing price was 3299 yuan.

Sales staff say that everything is going up now.

In a department store in Zhongshan Road, clothing prices are mostly "four figures", and many brands have nearly doubled compared with last year.

Miss Lu is depressed. As long as it is a mall activity, almost all brands will take part. Some of the public's jeans can be hit 50 percent off. "But this year, I don't know if these brands want to raise their prices, or the cost has really gone up a lot. Those brands that used to play 50 percent off will not be discounted this year."

Sales price increases at different levels

Why did the winter clothing go up this year? The most closely associated with costumes is the price of cotton, but cotton has little to do with the high price of the terminal.

It is understood that compared with the 30 thousand yuan per ton in March this year, the price of cotton fell sharply in autumn, but the price of clothing closely related to cotton price was not loosened.

Mr. Fan, who is a garment foundry in the lake, told reporters that clothing usually takes three or four months from design to order production. Most of the clothes made now are cotton this spring, so the cost of clothing in autumn and winter is at a high level.

"Apart from 60% of the cost of raw materials, the cost of clothing and promotion has increased a lot in a year."

Mr. Fan said, for example, the wages of workers increased by an average of 20% over the past year.

Mr. Fan has a clothing brand besides his other clothing brand.

He said that in general, the clothing price of 1000 yuan or so in the shopping mall is actually around 100 yuan, resulting in a big difference between the retail price of the terminal and the factory price, that is, all the links in the circulation process continue to increase the price.

"In the clothing sales process, labor, logistics, warehousing, advertising investment, channel construction, store rents, water and electricity costs are rising."

Mr. Zhong, the head of Xiamen's local brand, has sold his brand to all major department stores in the country.

He told reporters that a T-shirt, which costs more than 20 yuan, has been pferred from the factory to about 30 yuan from the factory to the provincial agent. It may have turned into 50 yuan. When the agent reaches the market level, the price has risen to 80 yuan. The price of the final retail terminal will be decided by the brand name. The general brand may increase its price by about 5 times, that is, 6 times the price, the famous brand can even reach 10 times, and the international top brand is more than tens of times.