China International Shoe Exhibition: Accelerating Catalyst For Export Shoe Enterprises To Expand Domestic Market

It is understood that this year's Canton Fair, with the European debt crisis intensified, Europe and the United States market demand slipped into the channel, Europe and the United States. Order Generally reduced. There are even reports that large European brands have withdrawn overseas production lines to the mainland. Due to the expected impact of the narrowing of export space, Chinese shoe companies dare not take an optimistic view of the market, and cautiously move forward with the "two legged" approach of export plus domestic sales.

Since the 2008 international financial crisis, China International Shoe show In order to change the direction of development, we should take the lead in seeing the domestic market, and proceed in the way of export plus domestic sales. Starting from the Eighth China (Guangzhou) International Footwear Exhibition in 2009, we began to focus on the development of the domestic market. Both buyers, manufacturers and distributors are invited both at home and abroad. The three exhibition has been successfully operated.

The 110th Canton Fair opened on November 4th. It is understood that with the intensification of the European debt crisis and the decline in demand in Europe and the United States, orders in Europe and the United States have generally declined this year.

Rio Tinto's domestic market channel

"From the beginning of the US financial crisis, international trade has been affected. Shoe sales are shrinking overseas. The domestic economy is still strong, under such favorable conditions. Shoe enterprises should gradually change their ways and actively expand domestic market channels. Chen Xiqiang, President of Dana exhibition group, explained this to reporters.

China (Guangzhou) International Footwear Exhibition has many channel resources. The shoe exhibition provides trade matching services for both sides, "famous products into the department store department meeting", introduces shoe enterprises to many department stores, international and domestic distributors and agents.

Huge potential in the domestic market

Since the launch of this exhibition, Europe, America, Japan and Korea and domestic brands have responded positively. They want to display their unique products through the Dana Guangzhou shoes exhibition, and jointly create the fashion trend. Up to now, the number of exhibition exhibits has been sold 30%, exhibitors in Italy, Germany, Spain, France, Japan, Hongkong, China, Taiwan and other countries and regions. Italy Markey Footwear Association brings its membership enterprises to the brand and does not shine, organizing more than 20 enterprises to dance with each other, releasing the charm. A few days ago, the organizing committee continued to receive calls from all over the world with clear intention to participate in the exhibition. The exhibition was in full swing and booked in the booths.