Sales Of Thermal Underwear In India Increased By 15%

This winter, consumers in India will have to spend more money on thermal underwear. With the increase of consumption tax and the fluctuation of yarn prices, the price of thermal underwear increased by 20%. However, price increases may not inhibit demand. Although overall sales growth is expected to reach 15%, the annual growth rate of underwear for women and children is 20%. The thermal underwear market in India is more than 10 billion rupees.

Since last winter, thermal underwear sales have been very good, there is no remaining inventory. Manufacturers will not be able to significantly expand production this year due to fluctuations in cotton yarn prices. Some expect the supply and demand gap to continue this year.

Gupta, managing director of US dollar industry, said the demand is huge. It is expected that Hindi heartland will be very cold this winter, so the sales of thermal underwear will be seen. The increase is about 20%. He said that the dollar industry produces 250-300 000 thermal underwear annually.