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British Sports Brand LONSDALE Appears In China Market

2011/9/24 11:13:00 36

Lonsdale brand officially landed in China and 2012 spring summer new products conference in Hangzhou

Land of idyllic beauty

Crowne Plaza Hotel was successfully held.

Business cooperation units and authoritative guests were invited to attend the conference. There were more than 200 distributors and nearly 100 suppliers from all over the country, including more than 500 people.

Yu Zhongda, deputy secretary general, director of Ma Baiwei and chairman of Shi Jianqiang, welcomed the opening ceremony of the conference.

The press conference is closely related to the fashion pulse, conveying the profound connotation of the international brand, the good interaction effect and the warm atmosphere of the scene, which impressed the participants deeply.

This conference is an internationally famous brand.

Lonsdale

In China's first official appearance, the theme of "boundless" explains the cross-border positioning of Lonsdale brand, highlighting the differentiation advantage of products.

The conference showed the unique style of the show design, and realized the perfect unity of three styles of English, fashion and natural wind.

The four series of energy, beach, city and boxing have successfully demonstrated the design concept of Transboundary, coordinated the unity of fashion and functionality, and realized the perfect integration of the two.

A series of dynamic programs such as the impressive laser performance, the band performance at the frontline, and the magnificent T scenes give people a strong visual impact, which is a good match for the fashionable outdoor costumes, which are closely related to the fashion and high technology content.

Fashion Show

It was widely praised by the guests.

Dragon Lion DELL (LONSDALE) 2012 spring and summer new products

The Lonsdale brand is a high-end fashion sport brand from the UK. Since its inception, the brand has been a benchmark for outdoor fashion in the UK. It has a great influence in the world and has a loyal followers.

The Lonsdale brand is named after the ancient British count Lonsdale family. Since eighteenth Century, the family is known for its enthusiasm and outstanding contribution to outdoor sports. Lonsdale V is known as "the greatest outdoor sport gentleman in Britain". He is the inventor of boxing gloves and the founder of modern boxing rules. He is the legendary chairman of Arsenal Football Club. He used the outdoor equipment developed independently in 1888 to carry out the feat of crossing the Arctic circle.

He dares to innovate, dare to challenge himself, and achieves the legend of that era by his distinctive personality of fearless exploration of nature and the unknown world. He has also created the brand of Lonsdale and has become a real "rulemaking".

After successfully landing in the US, Australia, Japan and South Korea, it officially landed in China in 2011.

This press conference is the first official appearance of Lonsdale brand in China and public investment.