"Online" Has The Future &Nbsp; Shoe Clothing Enterprises Exert Force To Shop.

"Sales were good last month and sales reached six digits." The treasure house clothing Lin, who is responsible for network sales, happily chatted. This year, the company is doing third years of online stores. "Last year, our online store sales have broken millions of yuan, and this year it is expected to reach 2 million yuan." It is understood that a small number of stone lions are being expanded through the network trading platform such as Taobao network, such as the network trading platform, and some even begin to brew up the establishment of an independent commercial city.

"We are looking for like-minded providers to build an online sales platform suitable for wolves." Liu Yiqun, general manager and design director of Wolf Road clothing, has revealed that it has been paying attention to the development of online shopping platforms, and it has known "miracle" for millions of sales such as seven wolves, JACK&JONES and so on, which can generate millions of sales through a network promotion. In Liu Yiqun's view, many shoe and clothing enterprises have gone into a misunderstanding when they are doing electric business, that is, they only sell over season or inventory products, and rarely involve the latest sales.

In Fujian, the current electricity supplier is more forward-looking. It belongs to the seven wolves. In its official flagship store in Taobao mall, it can buy new products from the national unified sales price, and can buy products that are as low as 2 or 70 percent off over the season, satisfying different consumers. "This way will not affect the new sales of terminal stores." Zhong Tao, director of e-commerce at seven wolves industrial Limited by Share Ltd, said that the main fear of many enterprises before entering e-commerce is that the low sales price on the Internet will impact the terminal. Sale Dot, but from the practice and effectiveness of traditional shoes and clothing enterprises in online stores in recent years, the online stores and terminal stores can coexist. And because of this, the seeds planted by the representatives of "Fujian shoes and clothing" enterprises such as the seven wolves and XTEP are sprouting up, and they are now on the right track. Their annual sales in online stores account for 1/10 of total sales.

Not only is the Wolf Road, but children's clothing is also actively looking for a higher level online trading platform. "My idea is an independent Mall for children's clothing. It's far from enough to rely on several network trading platforms." Huang Liangsheng, general manager, said that from the 3D animated cartoon, which was named after its own brand, to join the CCTV children's channel, this year's action is quite big. But as many famous shoe and clothing enterprises are rushing to market for children's clothing, we must open up another road. Building an independent children's wear mall will also become the future task of small playground, "not only selling clothes, but also other matching items." In Huang Liangsheng's mind, he has his own business for independent mall. frame 。

According to introducing, the stone lions shoes and clothing enterprises such as Alton fort, honourable, Si Shu, bin Nu, Mu Lin Sen, CABBEEN have all made efforts in e-commerce. CABBEEN has even built a brand 2AM that only sells on the Internet and targeted specifically at young people. Since its launch in 2010, it has been popular among young consumers. "Online store sales will become an important pole of CABBEEN growth in the future." Yang Ziming said.