Mainland Chinese Sports Brands Re Launch Overseas Listing Fever

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Collective enthusiasm for overseas listing

Although the listing plans of these mainland sports brands were hindered by the financial crisis, they did not change the initial listing plan, and they all tended to be offshore capital markets.

Xu Jingnan told reporters that PEAK group will definitely choose to go abroad, and will not give up listing in Hongkong.

Although Xia Youqun did not disclose the 361 degree listing place to reporters, he said: "the listing work has been handed over to the securities company, and the securities companies will announce it in a unified way.

However, Hongkong media reported that the international investment bank had been hired at 361 degree to assist its listing in Hongkong.

The reason why mainland sports brands favor overseas capital markets is mainly due to the development of previous years, and these enterprises have begun to move to the international market after having market bases in the mainland.

And "capital internationalization is an important part of the internationalization of companies".

Xu Jingnan said.

Relevant personages of a garment enterprise in the mainland have told reporters that the leading clothing brands in the mainland have begun to take shape, but they are still lacking in management.

"With the growth of enterprises, all these aspects must be followed up quickly.

Listing can promote enterprises to improve management and other aspects.

Forerunner's encouragement

The upsurge of mainland sports brand listing is on the other hand also inspired by the "success model".

In recent years, Lining, Anta, Hongxing Erke and other mainland sports brands have become the forerunners of overseas listing. Their success has not only provided a successful template for other mainland sports brands, but also greatly stimulated them to follow suit.

The mainland's first sports brand was Lining. In June 2004, Lining raised $440 million for the first time at the Hongkong stock exchange.

Since then, Lining's brand effect has begun to expand gradually, and has successfully taken the lead in the mainland sports brand.

According to the annual report released by Lining, sales revenue of the company reached 6 billion 690 million yuan in 2008, an increase of 53.8% over the same period last year.

The following are Hongxing Erke, Anta sports, China trend, and XTEP's successive listing in overseas markets.

In 2006, Hongxing Erke went to Singapore's main board for nearly 7 times earnings and raised about 200 million yuan.

In July 2007, Anta sports listed on the Hongkong stock exchange. The first day's closing price rose by more than 40% compared with the issue price, raising HK $3 billion 168 million, setting the highest record of Chinese sports brand's fund-raising in overseas capital market.

According to the annual report, XTEP's net profit increased by 1.29 times in 2008, while Anta sports's net profit increased by about 60% over the same period last year.

The industry believes that this year, the mainland sports brand is obviously felt that the competition in the clothing market is becoming more and more intense, and the prospect is not as optimistic as the market in the previous two years.

However, the competition for sports marketing in mainland China is becoming more and more intense. The competition of big sponsorship events and signing star athletes is still unfolding among sports brands.

In terms of channel expansion or marketing expenditure, capital market support is a certain advantage.