Three Experiences Of Overseas Development Of Little Fat Sheep

By the end of 2010, there were 487 chain stores in the world, including 24 overseas stores.

In the Chinese food industry, the little fat sheep was the first to establish a backstage catering business, and formed its own quality guarantee after the Taiwan guarantee system.

Little fat sheep's overseas expansion began in 2004.

At that time, the first stop was in Hongkong, and 2 stores opened in Tongluowan and Mong Kok, Hongkong. In 2005, Toronto and Canada opened stores. In 2006, overseas markets extended to the United States, Japan and Macao. In 2007, they entered the Indonesian market, entered the UAE market in 2008, and entered the Korean market in 2010.

The experience of small fat sheep expanding overseas market can be reduced to three.

Before making overseas expansion, little fat sheep registered trademarks in 40 countries ahead of schedule.

There is another important reason for the registration of overseas trademarks, that is, there are many small sheep shops abroad, including the United States, Indonesia, Australia and so on, until now there are still many fake stores.

Another problem with overseas registered trademarks is that different countries have different regulations for the registration of trademarks. Some are used first. If they are not used for three years, they can be used casually. Some countries are registered first.

So for overseas expansion, trademark is the first big problem.

Second, quality is the most important.

When opening a shop overseas, we must attach importance to quality.

Without products, there is no service.

In fact, for food and beverage, competitiveness is the product of first performance.

Customers enter the restaurant just to eat. Without enough delicious products, there will be no customers. No good service will be available.

The quality of overseas cooking is very important. Whether anyone eats your stuff is the product.

For products, refinement is very important.

We should learn from Japan, pay attention to the degree of refinement, and innovate.

We feel good at home, but after visiting the Japanese restaurant, we found a great difference.

Third, localization.

Localization includes management localization and operation localization.

To expand overseas, we must first respect local culture and eating habits, including local customs, ethics, rules and regulations, and so on. At the same time, we must pay attention to local eating habits and consumption habits.

Therefore, the expansion of overseas markets must be localized.

As a local brand, we are not completely copying the small fat sheep. There are also some improvements and innovations. These are all suitable for local needs.

For example, taste reform, environmental change,