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Clothing Industry: This Is The Worst And The Best Time.

2011/7/13 14:58:00 58

The Worst Of The Clothing Industry Is The Best

"Thank the sponsors, thank the organizing committee, and thank my team."


In June 4th, Li Na, who won the French Open champion, smiled happily and genuinely with the trophy.

The news from Paris inspired people and made Nike smile.

This shows that Nike has been 14 years old.

Meticulous cultivation

Bear fruit.


As the world's top sports brand, Nike has a complete set of athlete endorsement selection and service system.

After signing the athletes, besides providing the necessary equipment, Nike will also track the movements of the athletes, understand their habits and requirements, and timely feedback these requirements to Nike's products.


Compared with Nike's professional attitude, some brands are not even reassuring with the most basic quality.


"The pass rate of children's wear is only 77.4%."

On the eve of children's day, Guangzhou Quality Supervision Bureau conducted spot checks on some children's clothing.

This is another quality event in clothing related fields after ZARA's "quality gate".


 


With the improvement of people's living standard, people begin to pay attention to the quality of life.

In recent years, frequent incidents of "additives" in food industry have made people talk about changes in food color.

The quality problem of clothing products is not easy to cause widespread repercussions, but it will still affect our lives.

Moreover, since the harmful substances can be left on clothing, the same problems will arise in the production process, which will directly and indirectly affect the environment, and do not meet the current goal of "energy saving and emission reduction" in the whole industry.


It's good to uncover the lid.

Only by lifting the lid.

discover problems

Solve the problem.


In addition to corporate self-discipline, the role of regulatory authorities can not be ignored.

Some experts pointed out that although clothing products have mandatory national standards, there is no mandatory entry system in the clothing market, so merchants will not inspect every batch of products.


In this sense, the quality of clothing is not only a problem of clothing industry, but also a general merchandise industry.


Under the control of its system, the state owned department store industry has its business philosophy.

decision mechanism

Relatively rigid, the operating mechanism is not flexible enough to make state-owned department stores hard to thrive.

Although it is the leader of China's department store, the profit rate of Wangfujing department store is far below the average level of the industry.

"With the increase of all kinds of social costs, the profit margins of the joint venture mode will be squeezed, and the department stores in the future will need to shift their distribution system to a larger scale."

Zheng Wanhe, chairman of Wangfujing Department Store Co., Ltd.


Against this background, private sector stores have sprung up.

According to statistics, the number of private stores in Guangzhou has reached 12 now.


Similarly, the industry is also facing changes, and some enterprises at the end of the industrial chain are facing another shuffle.


Recently, there was a grapevine in the town of Changshou City: some enterprises will face demolition.

According to the latest plan, the Ascot garment factory located on Yinhe road is among the demolished.

Hearing the news, Xu Jun, the boss, thinks, "we belong to the group that will be eliminated by the market, so long as the compensation is reasonable, we will take it down."


In this regard, Feng Dehu, vice president of the China clothing association, pointed out that entrepreneurs should abandon the concept of "small wealth and immediate peace" and make use of the acquired experience and capital to seek greater development.

At the same time, the government should reposition the garment industry.

The key to the development of China's garment industry is to change ideas.

"The clothing industry should be a creative industry, not a traditional processing industry."


No matter what happens.


The worst of times is also the best of times.


 

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