Principles Analysis Of Exhibition Project Planning

At present, there are more than 4000 exhibitions in a certain scale in China, with various projects, involving all walks of life and various fields.

In such a situation, it is more difficult to plan a good project successfully. The mice enterprises must attach great importance to the training of planning talents so as to create a new path and make a good future.

In the current highly competitive exhibition market, we should focus on the following four principles for project planning.

One is the principle of legality.

There is absolutely no room for survival for illegal projects.

Legality refers to the connotations of national policies.

Under the current environment of thousands of exhibition projects in China, the principle is very important. It is very important for the exhibition unit to win financial support, policy support and environmental support for the government.

If the project you choose involves the rapid development of a leading industry and characteristic industry in the local area, then the relevant departments should take into account that the project is "highly" and easy to release when examining and approving the project.

If the project you plan is short of "height", or involves some vacuum zones and sensitive zones, the possibility that the departments concerned will not support or be shot will be very great.

For example, religious issues are a sensitive topic in our country. When considering such projects, the planners must seriously study the relevant policies and regulations of the state, and must abide by the relevant state affairs.

The two is the principle of vitality (or sustainable development).

A convention and exhibition project involves a lot of manpower, material and financial resources from the planning to the final implementation, and it can often be realized in the first session.

The three is the principle of specialization.

With the prosperity of the market economy, the division of labor in the society is becoming more and more detailed. The replacement of department stores in the market is a monopolized shop. The exhibition is also the same. The vitality of professional exhibition activities has become increasingly vigorous, and the aura of comprehensive exhibitions has changed.

It can be said that the development of productive forces leads to the refinement of social division of labor and the specialization of social division of labor leads to the professional development of MICE activities.

Planning exhibition activities must focus on a "special" word, just like a person has a skill, a reason, relying on a fresh start, development, growth and prosperity.

In today's society, you want to beat the world, lack of energy, lack of ability, environmental constraints, many factors compel you to only eat "professional" meals.

This is like a change in the way of eating. In the past, eating lots of big pot dishes is now a dish, a dish, a dish, a craft, a flavor and a special feature.

If the exhibition is to be honored, it is necessary to dig down through a specific point through "specialized", and relate the "point" to this.

The four is the principle of adjusting measures to local conditions.

The planning and operation of mice must take into consideration the industrial conditions, the comprehensive environmental conditions, the economic and cultural conditions, and many other factors.

In other places, a successful exhibition is not necessarily for you. Your good exhibition will not necessarily survive.

This is just like the flowers and trees in the tropical rain forest zone, which can not be adapted in the temperate zone.

Exhibition planning must learn to tailor, otherwise the risk will be greater.

What needs to be explained is what a place is suitable for exhibition. The industrial foundation is only one of the important aspects. If there is no industrial foundation, but good circulation and comprehensive environment, it can still run exhibitions, and do well in exhibitions, exhibitions and brand exhibitions.

This requires us to tailor the project according to local conditions.

Besides, mice enterprises should do their best.

The Mala cart is not suitable, and the little horse drawn cart does not match.

The exhibition hall has sufficient financial support to set up an international exhibition.

If the exhibition hall is not rich or not, it is necessary to run a large exhibition with a wide range of radiation. It is pure fluke psychology. If we manage to earn a sum of money, can we make a profit in case of failure? Do we have to lose all of it? Therefore, it is a national international exhibition or a regional exhibition. The exhibition enterprises should do their best according to their ability. Under the condition of insufficient capacity, they should learn to borrow power, learn to cooperate with other relevant units and personnel, become a symbiotic body, and conspire to create a great climate.

The above four principles need to be considered when conducting exhibition planning.

Of course, there are many other considerations and details to be considered carefully for the exhibition project planning.

To sum up, launching a convention and exhibition project is a big investment. It is necessary for mice enterprises to plan projects and choose projects carefully.

If it is impossible to do anything in principle, then it will be more difficult to operate.