China Creative Award Fashion Designer Gu Yi Ten

Following the first award winning designer Liu Wei of the Asahi Asahi China Fashion Designer Spring Festival series and the award-winning designer Zou You of Qiu Dong series, attracted the attention of people with the unique design concept. In 2008, Gu Yi, the designer of the Asahi Asahi China Fashion Designer Creative Award, was even more deserving of expectation.

On the morning of November 10, 2008, a celebration of the fashion scene in China and Japan began.

The 09 spring and summer news conference, sponsored by Japan Asahi Kasheng, Co Ltd and the China Fashion Week Organizing Committee and the Oriental Bentley culture development center, is held in the banquet hall of the 18 floor of block A, Beijing Hotel.

At the press conference, Sakamoto Masaki, President of the Asahi Asahi Textile Co., Ltd. and Wang Qing, President of the China Fashion Designers Association awarded the trophy and honor certificates to the award-winning designer Gu Yi respectively. Then Gu Yi showed us the stereotactic technology of using the fabric of "bingba" made by Asahi kasin, and the host explained the process of opposition simultaneously, so that guests could feel the texture and beauty of the "bingba" fabric.

Zhao Siyu, the image spokesperson of Xu Hua, is a stereotactic model.

Wang Qing, chairman of the China Fashion Designers Association, told reporters after the press conference: "the establishment of the Creative Award of" Asahi Asahi China fashion designer "is of great significance for improving the innovative consciousness and innovation ability of Chinese local fashion designers. We can see that the fashion designers in the past two years have basically displayed the highest level of fashion in China, which will greatly promote the Chinese garment industry in line with international standards.

At 8:30 in the evening, Gu Yi carried his new work on the 09 spring and summer series of China International Fashion Week, "Xu Hua Cheng, China Fashion Designer Creative Award" conference, which showed a fashion show called "new Vientiane" for the audience.

Under the background of delicate and noble stage, soft coffee, sky blue and light gold dominate the whole series, giving people a deep feeling of merging with nature.

Different from the design sense of the last award-winning designer Zou You, Gu Yi's series is mainly made of garments. In her design, there is no lack of love and respect for nature, which coincides with the corporate philosophy of Asahi Asahi.

"After understanding the corporate culture of Asahi Asahi, I find that Asahi attaches great importance to environmental protection. They integrate this idea into products, so I pay more attention to the environmental protection of my works in the design process."

Gu Yi's appearance at the press conference, as a matter of fact, adopts the natural environmental protection fabric provided by Xu Hua Cheng.

This kind of fabric described by Gu Yi as "having a sense of overhanging draping" inspired the designer's inspiration.

"In fact, I usually use cotton, linen and other relatively natural fabrics in my usual design.

But I know that the "bingba" of Asahi Asahi has been provided to some of the world's top fashion brands to make advanced garments. Therefore, in this design, I would like to reflect the fashionable and noble aspects of these environmental fabrics, so I use the international design vocabulary to draw inspiration from this technology, art and nature, and finally complete this series of works.

On the T stage, the models dressed in the "new Vientiane" model, with their powerful and forceful steps, interpret the dreams of women who are immersed in the city.

After the press conference, Sakamoto Masaki, chief executive of the Asahi Asahi Textile Co., Ltd., said: "the award-winning designer Gu Yi is very creative and has a bright design concept. His main concept fully embodies the trend of 09 years, and has a certain commercial value. Moreover, it is a proposal made on the basis of careful study of" bin Ba ". The release of the work brings us different visual experience from the past. This is not only the success of Gu Yi, but also the success of Asahi Kasai.