Wang Chunhuan: Clothing E-Commerce Is Fun.

In May 10, 2011, Wang Chunhuan, vice president of VCE, attended and delivered a speech at the third clothing e-commerce summit hosted by Beijing Zheng hope Consulting Company Limited. Wang Chunhuan believed that the space of e-commerce is very large, and the space of mobile e-commerce is potential.

Wang Chunhuan pointed out that clothing

In this regard, Wang Chunhuan, vice president of VIC, revealed a message to everyone at the scene:

"Everyone did well last year. Official data is 2 billion. Of course, it may not be a tax data.

We have ended the first quarter of this year. We thought that more than 2 billion of the plates would be difficult to make. But in fact, we underestimated the power of the Internet and underestimated the rapid development of mobile e-commerce or e-commerce. We even ran faster than last year. In the first quarter, our data came out between 3 and 4 times. Of course, the gap between us and Chen 10 billion is still great, but we will run faster.

For this reason, Wang Chunhuan focused on three or four minor things about the customers:

First, the value of all customers is obvious.

I would like to share with you three or four small things that we do.

A few days ago, everyone launched the project of "all customers and people". There were also many comments on the forum saying that this is not a replica of Taobao customers.

After more than a month's operation, we have seen its power, that is, as long as we share our interests, the power of the masses is unlimited.

I will give you some data. Basically, more than ten thousand people are opening their own stores every day, and this trend will become more and more obvious.

That is to say, now we first launch fan customers, we are tens of millions of users, to use word of mouth, with interest to induce him, they help us sell money, this effect has been presented.

In fact, the introduction, that is to say, there are many ways to play e-commerce. SNS plus electronic commerce may be the way to go now. Of course, everyone has a higher way to make clothes. The higher gross margin of clothing can allow everyone to divide money so that everyone can make money, so this product can be done with great expectations and high expectations.

Two, mobile electronics

The second thing, in April, held a "China Mobile Internet Conference". I also shared some of them.

Actually, we are very slow in mobile e-commerce. In fact, in September and October of last year, we didn't believe him when we were behind Lei Jun Lei, but we didn't believe him. We didn't think much about mobile phone shopping. We think that the market has not yet arrived. Our small functions, including the products of several clients, have made a website. But we didn't expect that after three or four months, there is basically a threshold every day. It may be just a few days before it is dozens of orders, probably behind hundreds of orders, and a few thousand times later.

Now the data in April has exceeded 6 thousand orders, of course, each order is more than 100 yuan, not much, but in May when looking back, I do not know how much, the proportion will be higher and higher.

In turn, with this example, mobile e-commerce is really getting up, and like micro-blog said, many people who buy things with mobile e-commerce may surpass those of the traditional Internet. However, we do not know that the implementation of the technology is already very fast in the following year and in the following year.

Why do we all run so fast? We analyzed it ourselves, because everyone has an advantage, but also a disadvantage, that is, no online payment.

People who have experienced the distribution of all customers say that customers are very good. Our distribution is expanding to the three or four tier cities, that is, we have avoided a problem which is not very good to solve. That is, "cash on delivery", and then use mobile terminals. Everyone is at the scene. I saw many people using iPhone, then our iPad version is coming out soon.

We spent more than ten days and brought many orders a day, so we are still very willing to try instant shopping.

We have also found a trend that the traditional Internet has not covered one hundred million or two hundred million or three hundred million people. They are certainly not on the traditional Internet. The last wave of people who only use the Internet to connect with the Internet has talked with Taobao Qiu for the last time, saying that the development is not bad. I believe this group is also a big market in the future.

Because I think in the future, people will soon surpass the traditional Internet in next year or next year. This business opportunity is very large.

We also hope that if the customer's mobile e-commerce can account for 10% or 20%, that is billions of dollars, if we run too fast, that is billions of dollars.

So shopping with mobile phones is a big market for everyone.

This is the second sharing of mobile e-commerce. What I am talking about today is some minor details.

Three, like Feng Da distribution is the brand service of all customers.

The third is about our distribution, such as Feng Da.

In fact, now we set up our warehouses in 20 to 30 two or three line cities, and delivered them 12 hours. Our goal was in 2012, in the county-level cities, at the county level and above, there were our warehouses, all our distribution personnel, as before Ma Yun said, he said he could distribute them to towns and villages, and we could do the same.

Of course, we must work hard to do this kind of work. Your company has enough quantity to support this order so that your service can be done well, and there is enough gross margin to support this service.

So from this point of view, such as wind distribution is actually for our brand service, many people are rushing to our distribution service well before we pay attention to our clothes.

Of course, there are many people who love this distributor, so he buys everything on a single basis, anyway, it is a one-time order.

Of course, I can also give the traditional Internet to the electricity supplier here. If you want to cooperate with our V+, of course, if Taobao's Qiao Feng is here, I won't challenge him.

I want to say that Taobao enjoys no service at V+.

Because our payment may not need Alipay, even the traditional brand can enjoy the open box try and so on in the future. This effect is very big, and all services can overcome the price.

Your brand can be sold at V+, and you can sell the price high because your service is good enough and enough, which is enough.

This is a little story I said.

Four, every object, standing body and micro-blog's new media marketing.

Because this meeting was sent to the president of V+ to attend this meeting, because he was more suitable for this meeting, I was more different, I said something more unusual.

We share with you all about brand making. We now have a lot of brands in micro-blog. Now micro-blog's fans are 20 to 300 thousand, and they are still growing rapidly.

Recently, we can share with you a small story, that is, Huang Xiaoming, a spokesperson for van Hsin's new product. Huang Xiaoming released an advertisement on Sina micro-blog. Basically, in half an hour, Sina forwarding has reached 120 thousand, and there are 6 to 80 thousand comment data.

So first of all, we have the credit of Huang Xiaoming spokesperson. Secondly, we are very interested in making a new brand spokesperson for everyone.

At that time, Sina micro-blog was very interested in this matter, because it thought it was a symbolic thing of micro-blog, it could let micro-blog have a lot of room for profit in the future, so that businesses and brands could be promoted there, so it was also very interested in us.

Here I read a few words from Huang Xiaoming and micro-blog: when I was seven years old, I decided to be a scientist, but when I grew up, I became an actor, I was endowed with appearance or success, and I was given sarcasm or ridicule.

This sentence needs to be carefully considered. It's very interesting. Last year, when the object was more fire, Huang Xiaoming was already called "hold on to the body".

Finally, Wang Chunhuan said that the Internet is an open platform, and the momentum of e-commerce we must do is to keep the essence and meridians of the Internet. That is to say, we should try our best to attract users and retain users.