&Nbsp, The Leading Brand Of Sports Brand; The Most Expensive Marketing In Adidas History.

In addition to emphasizing what is possible (Impossible Is Nothing), Adidas has other options -- for example, Adidas Is All In.

This is the new Slogan launched by Adidas in March 16, 2011, and it is plated into Chinese, Adidas is all in full tilt.

This is Adidas's global launch of a campaign that is alleged to be the most expensive marketing campaign in the history of the brand. Foreign media speculated that it cost nearly $100 million.

This time, it brings music, art elements and fashion stars into an attempt to take full advantage of the young people's market to surpass Nike.

In Beijing's most important business areas, such as Xidan and Sanlitun, the Adidas Is All In's huge videos and huge posters have been fully developed.

Eason Chan, the singer of Jeremy Scott, the singer of pop singer, the super singer Katie Perry (Katy Perry) and the model Angelababy, who sing the I Kisseda Girl, have all become Adidas's new image spokesmen.

These seemingly unrelated spokesmen for Adidas are linked by the concept of "all in all" if you are engaged in a career you love.

It is also a good opportunity to repair the split image. Adidas's three product lines: the Adidas Sport Performance, the Adidas Originals, the Y-3, the adidasSLVR, and the adidasNEOLabel, finally have a unified proposition.

Adidas has enriched the past sports stars, such as football stars.

Adidas China has just recovered from the inventory crisis after the Beijing Olympics and is in urgent need of new revenue growth incentives.

Although the sales scale of sports and sports classics is smaller than that of traditional sports performance series, its growth rate is faster than that of the latter. This has become the main direction of its future in the Chinese market.

It will encounter new brand images in 2010.

Adidas changes Slogan

It is impossible to plate Impossibleis Nothing into Chinese.

This is Slogan created by 180Amsterdam in 2004 for Adidas, in order to publicize the spirit of sports in its professional field.

The plation of Adidas Is All In into Chinese is Adidas's all-out effort.

This is the new Slogan launched by Adidas in March 2011, calling on its consumers "if you are engaged in a career you love, please do your best."

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Adidas China has stopped

Adidas paid a certain amount of compensation to the dealer who handled the inventory.

Because processing stocks are often lower than wholesale prices, this means that Adidas and distributors should share losses.

For those dealers who want to quit, Adidas is also supporting the change of contract and negotiation mechanism.

Adidas allows dealers to open discount stores, or even around them.

Lining is suffering from brand pformation

Li Ning Co launched a new brand image in June 2010 to replace "Slogan Makethe" which is "all possible" new Change.

It describes its own consumer group as "post-90s Lining", and uses Lin Chiling and David Tao as new spokesmen, hoping to win young consumers in a second tier city on the brand image.

Because of the adjustment of the dealer system and the reduction in the number of goods taken by some dealers because of the increase in product prices, the order quantity ordered by Li Ning Co in December last year decreased by more than 7% and 8% respectively.

After the announcement, Lining shares fell 16% on the three day, and the market value evaporated more than 35 billion Hong Kong dollars a day.

In the 2010 annual earnings report just released, Lining's annual revenue and gross profit growth were 13% and 12% respectively, far below the composite annual growth of more than 30% over the past ten years.