Discovering Unknown &Nbsp; Achieving Future

2011 is " The 12th Five-Year "The opening year of the implementation of the plan is also a year of great progress. It is also a key year for China's garment industry to improve its soft power. It is destined that more industry changes will take place in CHIC2011, more new ideas will be born, more creativity will be revealed, and more unknowns will be discovered.

All this has made China's transition from "clothing power" to "clothing power" clear and possible.

11th Five-Year: brilliant achievements supporting growth in the new era

During the "11th Five-Year" period, the industry experienced a post quota era. trade friction Labor shortage, Rising cost A series of tests, such as the financial crisis, still showed a healthy and sustained development trend. The international competitiveness and sustainable development ability of the garment industry has been continuously enhanced, and the quality of the industry has been constantly improving. Industrial restructuring and industrial upgrading have also made positive progress.

The technological content and innovation ability of China's garment industry have been greatly improved. The industrialization of a large number of scientific and technological achievements has become an important support for the growth of the industry in the new era. Through continuous mining of internal potential, control of production costs, optimization of production plans and inventory allocation, the vast number of enterprises continuously improve management level, speed up market reaction speed and enhance market competitiveness, thus greatly improving the operation quality and efficiency level of the garment industry.

China's clothing brand has also made great progress. We can see more and more of the competition between Chinese brands and famous foreign brands in the main shopping malls of the first tier market. The social environment of China's clothing brand development has been improved. Chinese local clothing brands have been accepted by more and more consumers. Brand competition has gradually replaced homogeneous competition, and brand value competition has gradually replaced price competition.

Five years of training, thinking and exploration have made the development of Chinese clothing brand more rational. Over the past five years, brand enterprises have had an unprecedented understanding of the many elements of brand development, such as technological support, cultural creativity, business model innovation and so on. In their view, the clothing industry is not a purely labor intensive industry, it is also a city industry, fashion industry, cultural and creative industries, and high-tech industries closely integrated industries.

At present, Chinese clothing enterprises, whether in brand operation, internal management, talent reserves, global vision, etc., are all in line with the world-class clothing companies. Building an independent brand has become a conscious action from "great power" to "great power".

At present, China's garment industry exists and develops on a more systematic and complex platform. The "transformation" period of China's garment industry is coming, and a system of competitive era is coming, which integrates industry, brand, culture, resource value, business rules and social responsibility.

CHIC2011, with an exhibition area of 110 thousand square meters, attracted thousands of exhibitors from 19 countries and regions. Analysis of these exhibitors brands, we found that many of them were acquired by domestic enterprises through resource integration and capital operation acquisition, and more were the new brands launched by enterprises after the development of old brands to a certain extent. Many brands, diversification, serialization and differentiation have become the strategic adjustment choices of many enterprises.

"12th Five-Year": facing a more complex and changeable environment

"11th Five-Year" is the best five year development of China's garment industry, providing strong support for the development of the future industry. This has been recognized by the industry, but in 12th Five-Year, the industry will still face many new risks, such as inflation expectations, capital, trade protection, cost increase, labor shortage, international competition, and so on. The most important thing is "enterprise surface formalism". 。 We should not be proud of the achievements made in 11th Five-Year, but we should be more cautious and try harder.

In fact, as pointed out in the 12th Five-Year plan, there are still many factors which are extensive, uncoordinated and unsustainable in the development of garment industry. Especially after the impact of the financial crisis, the whole industry is also soberly aware that the transformation and upgrading of the development mode that has been achieved is far from enough. {page_break}

Because although the industry's technological progress is accelerating and its innovation ability is improving, clothing technology is still dominated by tracking and imitation, and the core technology of original scientific achievements and independent creation is not much. The industrial chain innovation mechanism lacks the upstream and downstream linkage channels, which makes the industrial chain's support for the garment industry decline, and also improves the innovation cost of the garment industry.

At the same time, the shortage of labor force, the change of labor quality and the rapid rise of labor costs have become one of the biggest worries that block the development of the industry. At present, there is still a certain degree of blindness in the gradient transfer of China's garment industry, and the willingness to transfer industries in the developed coastal areas is not strong enough. It is mostly exploratory transfer, rather than strategic deployment, resulting in low quality of transfer. The mainland accepts the transfer area, the investment is in the front and the plan is behind, lacks the long-term clear goal and the goal, to the profession service and the industry chain matching ability is relatively low.

The complete industrial chain is the material guarantee for the future development of China's garment industry. At present, the international brand will operate its own brand by means of international procurement. How to integrate the industrial chain itself, further enhance the synergy between the upstream and downstream industries, and establish an efficient industrial chain system will become a key issue in the operation of China's clothing brand.

At present, China's brand or initiative or passivity has already entered the international arena. Now the best brands in the world and our "World War" at home in the same space have already begun. Facing the new competition, Chinese clothing enterprises need to change many places. For example, there have been changing channel models, such as the need to constantly deepen the brand promotion methods, such as the urgent need to improve production efficiency, such as the need to constantly optimize the supply chain.

Therefore, in order to achieve a strong technological power in China's clothing industry, a strong brand country, a strong power for sustainable development and a powerful country with talents, we must continue to carry out a series of strategic adjustments in optimizing the industrial structure, productivity structure, enterprise organizational structure and the strategic layout structure of regional coordinated development.

And this series of strategic adjustment is inseparable from industry guidance, technological innovation, inseparable from inter industry communication and cooperation, resource integration of industrial chain, and a platform for display and inspection. CHIC is such an excellent comprehensive platform.

In recent two years, CHIC organizers have conducted a series of cross-border attempts. In 2011, CHIC will extend its tentacles to various related fields. With the theme of "flying dream", "JEANSWEST CHIC2011 fashion art promenade" will be displayed in 19 years of -2011 in 1993 through painting and installation. The first establishment of "CHIC Fashion Life Plaza" is the integration of "crossover" concept from the experience perspective to the professional exhibition. As Chen Dapeng, executive vice president of the China clothing association, said: "in the past two years, the road of CHIC scale development has come to an end, and then enters the brand new stage of service value."

CHIC: shoulder the new mission of history

Some people like this comment on iPhone, which can bring more expectation and discovery to people. This idea is also very suitable for CHIC.

In China's apparel industry, no exhibition is as good as CHIC, and it is worth making people look forward to and prepare for it. By reading its history, we can know the development and change of garment industry in China and even the world. We can clearly see the demand of garment industry development by analyzing the change of its concept and direction of innovation.

In recent years, CHIC is moving towards the goal of building a world-class, most influential and spreading brand fashion exhibition to create highly specialized service brand, constantly absorbing new elements, adopting new thinking and trying new initiatives. In the past two years, a series of forward-looking cross-border attempts taken by the organizers during the CHIC exhibition have aroused strong sympathy from the industry, leading the industry to focus on improving soft power and developing towards the core competitiveness of cultural creativity.

At present, opportunities and challenges coexist. While CHIC is carrying the history, it embodies the future. In 2011, the CHIC organizer identified the theme of this year's exhibition as "discovery". This stems from its values and the values that keep pace with the times.

In 11th Five-Year, although China's garment industry has made very good achievements, brand building has been effectively promoted. But in 12th Five-Year, enterprises will face more complex and changeable environment. The apparel industry and garment enterprises need to calm down and find out their advantages and gaps, and make timely adjustments. {page_break}

This "discovery" process is a process of re recognition, and a process of returning to the origin, and a process of metamorphosis.

Of course, the Chinese garment industry must realize "from big to strong", so that when people mention the Chinese brand, first of all, they should associate with "fashion, culture and value", so as to ensure the loyalty of consumers to the brand.

In fact, in recent years, CHIC has been creating a fashion platform with the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration. In 2011, CHIC extended its reach to art, fashion, environmental protection, culture, creativity, new media and entertainment through the "Fashion Art Gallery" and "fashion life square". CHIC is becoming the leading edge of fashion and healthy lifestyle.

In order to help enterprises to create and promote brand culture, CHIC2011 invited thousands of industry, mass, fashion, finance and lifestyle media to capture every fashion moment, and found the latest trend of clothing brand to help the brand form a promising and effective image promotion on the CHIC platform.

In order to promote the value of clothing brand, CHIC2011 organizes around the exhibition platform to create a full range of space for the brand: CHIC integrates the related resources of the industry chain needed for brand development, and creates brand value for the enterprise; the "China clothing brand annual award" considers the brand value from the brand market status, brand development potential and development prospect. "China clothing forum" takes the theme of "building brand strength" as the theme, invites experts, scholars and entrepreneurs from home and abroad to discuss in depth, helping enterprises to enhance brand value.

In 2011, when all the industry gathered in the space of CHIC, which is full of new thinking and innovation, we found that the starting point behind this meticulous planning can continue to discover, invent, create and advance. The sparks of creative spark are gathered together to win the dream of the future.