Sports Shoes Enhance Brand Value Through Cross-Border Marketing

March 21st cross border cooperation is

Cross border cooperation is not just a marketing model. It has precedent in the international marketing community.

Coca-Cola and

The good effect brought by cross-border cooperation has made cross-border cooperation among industries more frequent.

The shoe industry is also willing to stay behind. As early as 1999, the German sportswear brand puma put forward the concept of "cross-border cooperation" and launched high-end casual shoes with JilSander, a high-end clothing brand in Germany.

By 2003, Puma joined BMW mini, and the two sides signed a cooperation marketing agreement. Puma specially designed a black driving shoes Mini sport two points shoes (MiniMotion2partshoe).

This is an internationally famous case of cross-border marketing and has become a paragon of marketing.

In cross-border marketing mode, Quanzhou shoe enterprises have also made many attempts.

In cooperation with the dragon and dungeon games of XTEP, the two sides have infiltrated each other in product packaging, posters, advertising media and game shows.

Jordan associates with the well-known IT industry "big household" Lenovo, and promotes the spread of brand information through mutual borrowing of products and media resources.

Fick kids and the small study jointly create the "fairy shoes customized service", try cross boundary marketing, and run the "fairy shoes customized marketing" system for the first time in the children's products industry.

The shoe enterprises cross industry cooperation, sharing part of them is not patent content or information, share part of the brand characteristics, share part of the loyal user group at the same time, in exchange for greater interests: more users, wider market, and may find new opportunities.

Many successful cases of cross-border cooperation have brought confidence to many shoe enterprises. However, in cross-border cooperation, footwear enterprises should pay attention to key issues such as brand complementary advantages, resource complementarity and cooperative brand concept according to their own realities.

Cross border cooperation has become an important means of cultural exchanges and business expansion and value enhancement among excellent brands nowadays.

Cross boundary cooperation among different industries has enriched the content and commercial value of cross-border products and cross-border cooperation brands.

In the information age, market competition intensifies people's ideas, and the penetration and integration between industries and industries are increasing. Cross-border cooperation has become a marketing trend.

Shoe enterprises should make good use of this marketing mode according to the actual situation, so that cross border cooperative marketing can add bonus points to the brand, so that the brand can get a brand new value promotion.