New Brand Building 2011CHIC Discovery Tour

The eighteenth China International Clothing and Accessories Fair (CHIC2010), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council, will be held at the Beijing International Exhibition Center in from March 28th to 31st.

The exhibition area will be 100 thousand square meters. Men's wear, women's wear, casual wear and children's wear will be set up.

In March 2010, it was spring again.

The past year has been an unusual year.

Today, the Chinese garment industry, which has experienced the financial crisis, is ushering in a new spring with a high spirited spirit. It is looking forward to another new start.

After thirty years of reform and opening up, it will become a fast fashion brand in China in the next ten years.

With the development of China's garment industry in the new ten years, the eighteenth China International Clothing and Accessories Fair (CHIC2010) will be given more important historical missions and responsibilities, with a clearer sense of the times.

Exhibition section

Domestic Pavilion -- strategic strength inspection

In a good market atmosphere, China's clothing industry is developing steadily from big to strong. The number of clothing brands participating in this exhibition has reached 568, occupying 80 thousand square meters of exhibition area.

Whether the strength of the brand continues to expand the ambitions of the territory, or the new generation of brands eager to expand the path of hope, will be implemented on the CHIC business platform.

The men's wear Hall of this exhibition brings together a group of outstanding performance in China's clothing market.

With its avant-garde style, the casual wear hall brings together the latest and most fashionable brands such as GXG, MIIOW, pure, HARDRIVE, HLM and so on.

The brand is set up 10th anniversary. We look forward to testing our own JASONWOOD and Taiping bird Menswear, sunshine fashion, and CHIC, etc. on the platform of CHIC.

International brands, such as CANDIE, S, HARDY and BUFFALO, are also the ultimate trend of European and American fashion.

Relying on the background of group, strong attack and bold change of brand style have become the trend of women's clothing market in recent years.

Outstanding brands, such as Bread, Butter, Lavinia, Yi Jia Yong, and so on, have appeared in CHIC, a new chapter.

Mark Ed Faye, a leisure expert, pushed his creative women's clothing series to pursue the poetic quality of life. Daly, a prominent actress in the silk field, also launched a series of attacks with THEME, city beauty and AS. Shandong Shu Lang also carried a high-profile brand with Shu Lang, Mido and Gao Ge.

The BANNA BANNA, which advocates parity and fast fashion, is the "king of land" in the women's wear exhibition area based on the area of more than 500 square meters.

Apart from traditional women's clothing, the cashmere women's clothing brand performance is eye-catching in this exhibition, and the number of exhibitors doubled.

Cashmere women's clothing no longer emphasizes the material value of cashmere soft gold, pays more attention to fashion quality, breaks through the limitations of single season single products, and develops multi-channel, multi season and multi category.

Mi Huang continues to promote the colorful strategy. Snow lotus and Jen Bei will launch the high-end fashion women's brand respectively -- lotus and noonolas, and the cashmere women's clothing brands such as rose legend, Enzo and cashmere will also play a fashion card to accelerate the pace of integrating into the women's clothing.

In the next few years, the market of children's wear market is huge.

In a logical way, the CHIC2010 children's wear area has reached 11 thousand square meters, creating a new historical height of CHIC children's wear exhibition, and the first independent Museum in the history of CHIC.

The trend of the international children's Wear Trend Exchange, the second China ten children's wear brand selection and the full attendance of outstanding children's clothing brands at home and abroad also reflect the hot situation of children's clothing market in China in recent years and the rapid progress of our children's wear brands.

Dr. frog will take part in the exhibition area of 300 square meters. The annual exhibitor of the park will also bring Lining, the famous sports brand, to launch the little Lining children's clothing during the CHIC period. The children's clothing cartoon power of Disney and Hong Meng will not be reduced, joining the CHIC children's wear army. The 361 degree cross border children's wear will be released 361 degrees Kids. The tree of the tree will continue to focus on the youth market. Babu bean and Montagut children's shoe brands are becoming more mature, testing water CHIC to seek breakthroughs.

Haining, Xinji and other industrial clusters are still the main force of leather fur. The two clusters have organized the most powerful brand enterprises in their respective clusters to participate in CHIC2010. The famous fur brands such as Shulan, Yuan Long and so on have come to CHIC2010 again. The North American Fur Association (NAFA) has also participated in CHIC for the first time. During the exhibition, the latest fashion trend and fur design concept of international fur clothing will be displayed.

The down brand of Yalu, Dayu, temple and thousand li gang continues to exert force CHIC.

In addition, the famous feather and down brand Jack and ice will also dress up to attend CHIC2010.

The fashion accessories area interprets the elegant and casual YARLOKS; it advocates the "pure Ayilian" that meets the needs of ladies' understanding, liveliness and fashionable dress and makeup; the KOBOLD, Tom & Jerry, Frndo, Lovely Lace, UGG and other outstanding brands with Rolls-Royce in the umbrella also display their perfect quality on CHIC.

The creative design area, which has attracted much attention on CHIC2009, is expected to involve 23 enterprises and 52 designers in CHIC2010.

Wu Xuewei, Wu Xuekai, Guo Pei, Zhou Xiangyu, Qi Gang, Marry Ma and other famous designers attended the exhibition. The exhibition area will also launch a joint exhibition of small designer works at the fixed time every day. CCDC China fashion design competition, some designer works display, fashion's original public welfare activities, Shanghai Mingshi Street "fashion creative space base" leads many fashion agencies to participate in the exhibition.

The brilliant activity reflects the innovative idea of the creative design area.

Overseas museums -- explore the market, seek cooperation and find breakout

As the most growing consumer market, China's market potential has attracted more and more attention from overseas brands.

More than 300 brands from Germany, Italy, Spain, France and other places, with their latest design and the desire to cooperate with Chinese partners, have come to visit CHIC with a new vision, new concept and new strategy. It is an important way to develop CHIC in China.

This year, the overseas pavilion has an area of more than 20 thousand square meters, and its total area has increased by more than 15% compared with last year.

The Hongkong Pavilion, organized by the Hongkong Trade Development Council, has begun to bond with CHIC since its first Expo in 1993, and has experienced the development and specialization of the exhibition.

The "Hongkong fashion Pavilion" covers an area of 5600 square meters, an increase of 60% over the previous year. It will continue to be the largest pavilion of overseas Pavilion. It will display 60 Hongkong brand clothing, accessories and fashion products, including Paolo Da Ponte, D&G, Moschino, MING, London Fog, Harry Porter and Wolford, and many other world famous brands.

In addition, there is a central exhibition area in the exhibition hall. 2010 award-winning works of Hongkong young fashion designer's performance competition and the ten Hongkong footwear design competition are exhibited. The design of each piece is novel and unique, and buyers will be able to see the ingenious design of Hongkong's new designers.

South Korea is a special partner of this CHIC. The Federation of Korean fiber industry will have held the Preview in SHANGHAI of seven years from Shanghai to Beijing. It will take part in the CHIC 2010 in the form of the Korean Pavilion with an area of 4000 square meters.

In China, Korean women's wear and leisure equipment are favored by consumers. Some leading Korean clothing brands that try to develop into global brands and more than 100 Korean companies with unique fashion design will participate in this exhibition.

Yellsea, Mary Noble, SANG-A FASHION and HAN CHANG APPAREL, the famous manufacturers of fur and leather garments in Korea, have participated in the exhibition. The emphasis is on Le, Queen, Yarnie, Jolie & Deen, which are fashionable and diverse in style, and will also convey unique Korean charm.

In March 29th, Andre Kim, the top Korean designer, will bring a special show with famous Korean movie star Kim Hee Sun and other Korean stars.

The Italy pavilion has expanded its booth area from 1400 square metres last year to 1600 square meters.

The main exhibitors are men's wear, women's wear, casual wear, children's wear and accessories.

The head of the Italian side said that there will be greater development in the coming years. The future of Italy's high-end brands and major brands will focus on the Chinese market.

For the first time, the French Pavilion used the name of Paris Forever Pavilion (forever Paris) to select high level fashion brands for exhibitors, bringing together more than 20 brands of women's wear, men's wear, accessories, accessories and designer brands to show European style rhymes.

The exhibitors of the French Pavilion will also appear in the famous exhibitions in Paris, France -- "WHO S NEXT/PREMIERE CLASSE" and "PR t A Porter", and its market vitality is worth looking forward to.

The Taiwan Pavilion, led by the Taiwan garment industry association, has brought together more than ten Taiwan exhibitors to show the strength of the top garment makers in Taiwan on this CHIC.

The three major themes are the fashion apparel series. The Taiwan garment industry trade union is playing an active role in the industry. It hopes to bring Taiwan's garment industry to a new era with more flexible industrial strength.

In addition to the above exhibition, there will be clothing companies from Germany, Finland and Spain.

The ICONIX of the men's wear hall showcases 17 American fashion brands with more than 700 square meters of booths and seeks close cooperation with Chinese clothing brands. Maxmara, GF FERRE, UGG, Charles River, Christopher Fischer, Gabor, Sioux, Linnanen and the world famous brands go to fashion fashion.

Many overseas brands are the best embodiment of CHIC brand value.

Service section

Emphasis on trade, details and innovation

CHIC is a comprehensive business platform based on industry, serving the industry and looking forward to the industry.

Under the new development situation of China's clothing market and the new development pattern of China's garment industry, the progress of its trade function is achieved by relying on broader market resources integration and more pragmatic and complete service system.

CHIC's meticulous and professional service system has always been praised by exhibitors and spectators.

In order to meet the needs of the expansion of the exhibition brand market, the organizers increased the proportion of professional visitors to the northwest, southwest and Southern China in the organization work of the CHIC2010 professional audience, and strive to make the proportion of professional audiences in these areas to 35%.

In order to meet the needs of the in-depth development of the exhibition brand market, the organizers conducted directional invitations for high-end buyers, group visits to high-end shopping malls, and targeted audience invitation and docking of key brands.

CHIC2010 organizers also invited 300 representatives of the core shopping malls in the international and domestic first tier cities, and 120 distributors representing more than 80 million yuan in annual sales to form a special visiting group.

The organizers of CHIC2010 have also done a lot of work at the invitation of overseas audiences. At present, overseas audiences from more than 30 countries and regions have pre registered, and then there will be professional buyers from Europe, Asia and America, and textile and garment industry personnel to visit and discuss with CHIC.

With the improvement of the operation level of clothing brand and the enhancement of its planning ability, its brand promotion and marketing are more directional and orderly.

Adhering to the principle of "service first", the CHIC2010 organizer effectively gathered more resources and information. On the basis of perfecting the service means, it carried out a multi-faceted and multi-level business service plan to provide more, wider and more directing business source portfolio for exhibitors.

During CHIC2010, the organizers will launch a series of business forums, seminars, conferences and other activities.

Various forms of trade activities, which are rich in content and rich in content, will play a comprehensive role in promoting the interaction between brand dealers and dealers in fashion trends, fashion creativity, business operation mode and market behavior.

To create an innovative cross border fashion atmosphere for the exhibition and take the theme of "beyond the edge of destruction" as its theme, CHIC organizers invited more than 20 pboundary artists from architecture, painting, sculpture, horticulture, etc. to set up CHIC2010oHARDRIVE fashion art promenade in the central Gallery of the exhibition hall to display 32 pboundary works of art, while thirty-third suspense artworks need viewers to find out in HARDRIVE booth.

The works of art created by famous artists such as Zou Cao and Donna with clothing accessories give different feelings to the audience in the blending of art and fashion.

The "--CHIC" Grand Plaza art landscape "home", which is about to stand in the South Square, "environmental protection and home care", calls on exhibitors to participate in public welfare environmental protection activities. It not only coincides with the call of low carbon and environmental protection, but also caters for the future development direction and development theme.

The live performances of 4 bands in the central courtyard and two theme rest areas will allow visitors to experience the atmosphere of rock bands, jazz bands and classical orchestras while relaxing.

A pioneering move shows that CHIC2010 is committed to strengthening the integration of creativity and culture and focusing on the integration of cross-border resources on the basis of the fine tradition of business and services. Without doubt, this strong cross border fashion of creativity will become a bright service for CHIC2010 to cater for the needs of Chinese fashion brands that are ready to embark on a new voyage.

Activity chapter

Gather resources and set brand direction

In the magnificent turn of "clothing power" to "clothing power", CHIC2010 has become the starting point and the rising place at the beginning of the new voyage.

The 2010 China Fashion Forum, which moves to China Hotel, will focus on the future direction and supporting force of the development of China's clothing brand from the perspective of "looking for the direction of clothing brand".

Topics include organizational change, new consumerism, R & D and green concepts, network marketing, aesthetics and culture.

What kind of brand attitude will China fashion to establish the Chinese era in the world fashion history? How can we change the situation to realize the fashion rising of China under the strong economic development? How can we solve our development problems with the combination of Chinese philosophy and culture with the results of world garment development? Where are the directions and fulcrum of Chinese clothing? These will become the future strategic topics that Chinese garment industry must face and urgently need to solve.

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Jack 2009 (sixth) China clothing brand annual award is looking for a brand with the future symbol in a more long-term perspective. From the "positive example" to "digging the example", it has started the next five years of the Chinese clothing brand annual award, and has begun to build a brand model for the next ten years.

This award also creatively put forward the concept of "grand prize season", which can radiate more audiences in time and space to form good feedback and interaction.

The new "grand prize" starts with new dreams, new navigation aids and new epoch. It continues to encourage the development of existing brands and the emergence of new excellent brands, and builds a platform for exhibition, learning and communication for Chinese original clothing brands, so that Chinese original clothing brands can show their image to the society in a group posture, and then establish the value and status of Chinese brands, and promote the overall development of the garment industry.

"China clothing brand annual award" has made positive efforts to win the international discourse power and win dignity and respect for the Chinese original clothing brand going to the world.

"The release of China's senior garment brand" has been renamed "China clothing distribution remittance".

As a series of commercial and publishing activities aimed at the excellent brand organizations in China, 2010 China's clothing distribution has ushered in a full-blown hot spot in men's clothing, women's wear, children's wear, leather and fur in a good market environment, and the time of registration is more than two months ahead of last year.

The release of the fashion trend, the ten children's wear award winning brand co stars, the overseas brand co operation, the Korean top designer Andre Kim's special release, and Kim Hee Sun, Fahrenheit and many other stars have undoubtedly made this CHIC show colorful.

2011 the spring and summer Chinese fashion trends will be divided into three parts: static display, dynamic release and terminal dissemination.

The static display will take the theme of "the deep sea exploration" as the theme of the 2011 spring and summer trend, and display in the three logins of the East, West and south of the CHIC2010 site with the space art as the form of expression. As the first release show of the Chinese clothing distribution, the dynamic publication of the flow trend has brought together several outstanding Chinese designers and design studios. The theme of the 2011 spring and summer trends will be combined with the latest products provided by the excellent fabric enterprises. The fashion trend will also cooperate with the Joy City in order to better integrate with the business.

The wealth forum of Chinese apparel distributors, including case sharing, channel training, brand exhibition, investment financing, interactive negotiation and so on, integrates the national excellent dealers to the front desk, and builds a communication platform between the clothing brand and the channel face-to-face.

This wealth forum will gather Jiang Hengjie, Lang Xianping, Li Yang, Ma Yun, Zhu Wenxin and other industry leaders and authoritative experts to gather in Beijing's brilliant theory and build a high-level interactive business platform attracting attention from Chinese clothing dealers.

In order to let the cooperation between garment enterprises and franchisees, agents and business organizations enter into benign cooperation and common development, the first Chinese fashion buyer forum, taking "buyers in China" as the theme, explores the trend of the buyer's mode in the domestic apparel market, guides the coping strategies of the distributor industry's market terminal mode, and gives new connotations to the CHIC's business function, and lays a new theoretical foundation for the establishment of the clothing trade structure in the future.

The organizer invited WGSN, the world's leading fashion forecasting and trend analysis agency, to host the global fashion trend intelligence - 10/11 autumn winter and future seminar at the exhibition venue, to provide exhibitors with all the highlights of the season, including the main trends, colors, details and shapes, and the main trends and directions of the zero sale.

As the traditional market of China's international trade, Russia has always been the focus of foreign trade in the apparel industry.

Beijing's Ya Po Road has assembled many Russian traders and is the leader of China's foreign trade garment industry.

The seminar on how China's clothing brands enter Russia will explain how Chinese clothing brands go abroad and open up the Russian market for garment enterprises.

In order to help overseas enterprises better understand the Chinese clothing market and Chinese clothing sales channels, the organizers will also work together with professional organizations to organize the introduction of Chinese clothing business models at CHIC. At the meeting, we will introduce the current situation of China's clothing business, analyze the data of overseas suppliers, and provide specific guidance for overseas exhibitors to enter the Chinese market.

When people walk into the eighteenth China International Clothing and Accessories Fair (CHIC2010), it will be found that almost all the logo and patterns are related to flying.

Because of the development stage, future development trend and development goal of China's garment industry, and because of the irreplaceable trade platform status of CHIC, the indispensable role of industry window and the industry guide value that can not be ignored, CHIC will continue to play a leading role in promoting the development of the industry and brand. CHIC2010 will open this glorious new journey in the first spring of the new ten years.