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The Market Of Sports Shoes And Clothing Is Hot &Nbsp;

2010/11/23 15:40:00 70

tradition

Textile, clothing and footwear

It is not unusual for enterprises to get involved in sports. The former has seven wolves sports and tiger sports, and later includes Shishi Hua Fei and Mu Lin Sen. Now Zhejiang's famous listed Brand Company news bird has also killed the sports equipment market, according to statistics.

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"There are ten brands of textile and clothing shoes entering the sporting goods market, and the sports equipment market, which once smoky and smoky, has increased the number of ten combat groups.

Why should we enter the sporting goods market? "On the one hand, the market for sporting goods is huge, and it is worse than traditional clothing, footwear and sporting goods, with a higher replacement rate."

Mr. Fu, a senior planner who has long been concerned about the sporting goods market, thinks.

It is understood that in recent years, especially after the 2008 Beijing Olympic Games, the domestic sporting goods market is becoming larger and larger, including Lining, Anta, 361 degrees, XTEP, PEAK and other brand enterprises have tasted the sweetness.

Last year, Lining's sales even exceeded adidas/'s "target=" _blank "> Adidas, which is only one step away from Nike (China).

Take XTEP as an example. In 2007 and 2008, its revenue growth exceeded 100% - 181% and 111% respectively. Last year, the revenue growth reached 23.6%. In the first half of this year, XTEP's sales exceeded 2 billion yuan, and its revenue growth reached 23%.

Looking at Lining, Anta, 361 degree, PEAK, the first half of this year

sales revenue

The growth rate is over 25%. On the other hand, the casual wear market is highly competitive and the number of derivatives is limited.

Mr. Fu said.

In 2008, the sales of good news birds and seven wolves rose by 100% and 88.7% respectively. The growth of the two companies slipped to 16.2% and 20.24% respectively last year. Today, especially in the men's clothing market, branding, scale and fragmented market, it is difficult for the brand clothing enterprises to excavate bigger gold bullion from the single clothing market, so they need distraction and diversion.

Wang Zhifang, Secretary General of the Shishi sports and Quality Supervision Association, said that in last month's "enterprise theory", the marketing director and planning department manager of many Shishi sporting goods manufacturing enterprises said that the survival space of Shishi sporting goods manufacturing enterprises, which had neither sufficient funds nor enough brand influence, had been very narrow. What's more, the so-called "sporting goods manufacturing enterprises" of Shishi mostly used to help big brands to label their own brands, and the number of their own brands was very small. "At the same time, the bosses of these independent brands are lagging behind and lack of ambition to grow bigger and stronger." stone