Asian Games Marketing Is Surging &Nbsp; Many Brands Are Competing For Success.

361 degrees: Asia, more love

As the only high-level partner of sports clothing in Guangzhou 2010 Asian Games, the 31st degree exclusive provided all the costumes for the 2010 Guangzhou Asian Games torch relay.

The torch of the Asian Games torch takes the idea of "sheep". It is called "Pride fire". It will symbolize the gradual change of the red and yellow color of Chinese elements into the clothing, symbolizing the burning and never extinguishing of the Asian Games.

At the same time, the 31st degree LOGO was first appeared on the torchbearer's clothing, and the online torch relay activities launched by the "love fire lit Asia" started in succession. Through the new online interactive mode, the new generation netizens are invited to participate in the activity of "more love in Asia", so that more people can realize the sports dream of the Asian Games through the mouse.

Golden rudder ceramics: the champion of Asian Games in my heart

As a famous brand in the building ceramics industry, Golden rudder ceramics pioneered the marketing curtain of Asian Games in September, and launched many famous websites to launch the Golden rudder Cup: the champion of Asian Games in my heart. After the netizens registered, they chose their most optimistic Asian Games athletes, competing for the Asian Games champion, and then they could participate in the activities and win four awards.

The content of the activity is rich and the profit margin is large.

In addition, with the large number of owners in the ten seasons, the activity has won more than ten thousand consumers and has attracted more than more than 100 cities nationwide.

In the event of "Golden rudder Cup: the champion of Asian Games" in my heart, gold rudder ceramics has launched many kinds of trump card products, such as Kimberley, Bai Li Jin, Parra Iba, digital seamless irrigation and porcelain tiles, etc., providing up to 30% of huge profits, 100 Zhang Yayun tickets, and ten lucky stars of Asian Games.

Wang Laoji: Interpretation of "people in the world cup, the heart of the Asian Games"

In 2010, as a senior partner of the Guangzhou Asian Games, the company will provide non alcoholic beverages in addition to sports drinks for the Organizing Committee during the Asian Games preparation and competition.

Wang Laoji closely around the Asian Games time node, combined with the characteristics of the brand, planning a strong Asian Games color, extensive participation in large-scale activities, such as Wang Laoji "cheering, cheering can open the Asian Games" (from June 1, 2010 to October 8, 2010).

At the same time, we invite "Beijing welcome you" creators Xiao Ke, Taiwan gold medal MV director Lin Jinhe, convene "Beijing welcomes you" the original team member to pour the sentiment to create the Wang Lao Ji Asian Games promotion song "Asian Games has my splendid auspicious".

And specially invited two new voice generation super personality singer Zhou Bichang and Han Geng together to deduce.

In the selection of the torch bearers of the Asian Games, he took out 25 places and recruited the torch bearers of the Asian Games for the public welfare in order to encourage them to make new contributions to the public welfare undertakings.

Jianlibao: Asian Games cheerleading national trials.

In September 16, 2008, Jianlibao and Subcommittee successfully signed the contract to become the "designated sports drink for the Guangzhou 2010 Asian Games". In March 17, 2009, the "Jianlibao Asian Games cheerleading national selection competition" was fully opened, and then formed Cai Yilin, Xiao Ke, Sun Nan, Mina, Jiang Xiaohan, Back Dorm Boys, A-ONE combination, Xiong Naijin, BOBO combination, Xiong Naijin, and so on.

According to reports, the final selection of nearly 800 excellent cheerleaders.

However, in all the Asian Games high-level partners, Jianlibao's Asian Games marketing seems to have some stamina.

Outside the Asian Games cheerleading team, few other influential marketing activities are seen.

TCL: "happy Asian Games New Horizons"

As early as 2008, when the Asian Games 2nd Anniversary countdown started, TCL group formally signed a contract with the Asian organizing committee to become a partner of Guangzhou 2010 Asian Games. It will provide sponsorship and product technology solutions for many fields of display equipment (including TV, LED large screen, security monitor and mobile TV).

Subsequently, TCL launched a series of promotional activities such as the "Asian Games China" grand evening party, the "happy Asian Games new horizon" national tour, the "Asian road" cultural journey, and the TCL multimedia art exhibition. Among them, the Asian Games China trip lasted nearly a year, and visited nine main cities in Nanjing, Hangzhou, Xi'an and Beijing. There were over 20 performing stars and three performing artists on the three sides of the Taiwan Strait.

Although a number of enterprises have launched the Asian Games marketing activities, there are still a few people who can stand out from it. Some brands are not enough creative and attractive activities, while some brands need to be strengthened. Deng Chaoming, the chief consultant of win road consultant, thinks that the marketing value of Asian Games Theme is excavated and realized, creativity, strength, coverage, consumer interaction and influence height are all essential factors. Only in this way can the expected effect of Asian Games marketing be realized, but most marketing budgets are not very sufficient, or the enterprises of Asian Games sponsors are undoubtedly very valuable.