Fuhua Family; Origin Of Popular Chemical Fiber Fabrics
With the 16th China International Textile fabrics On October 20, 2011/2012 China Chemical Fiber Fabric Fashion Trend Conference was held in Shanghai, with Jiangsu Wujiang Fuhua Family playing the leading role. Li Binhong, director of the National Textile Product Development Center, said, "This time, we launched the 2011/2012 new chemical fiber fabrics with Fuhua Family, because Fuhua Family has strong strength in this field and has always been in a leading position."
With the help of this high platform operation, Fuhua Family has improved its brand influence and become an important source of chemical fiber popular fabrics.
This fashion trend release is divided into four themes: 100% urban protection, wonderland, hunters and prey, and the Arctic, etc. The products are characterized by "lightness and fashion", and the colors are characterized by "brightness and leaping". Fuhua Aristocratic Family has visually displayed the concept of fashion with its own grasp and understanding of fashion trends.
these years, Fuhua Family It has always been in the forefront of the popular market, and has made significant achievements in product development and design, color trend research, etc. Fuhua Aristocratic Family was awarded the title of "Development Base of Nylon (Nylon) Weaving Products" by the National Textile Product Development Center, "Finalist of Chinese Popular Fabrics" by the China Textile Industry Association, and "Development Base of Nylon and Polyester Products" by the China Fashion Color Association.
Fuhua has always been committed to the construction of enterprise autonomy, high technology, standardization, digitalization and marketization. According to new materials, new processes, new technologies, new products and new applications, it has carried out special research and development, series research and development and system research and development, actively investigated the needs of end consumers, and achieved face-to-face and effective docking with customers. On the one hand, deliver the latest market popular information to customers, and provide marketable flagship products; On the other hand, actively cooperate with brand clothing enterprises to jointly study fashion trends and develop new products. At the same time, carry out various product promotion meetings to promote new products in a timely manner, guide consumption concepts and improve Fuhua brand image 。
Fuhua R&D Center has carried out hundreds of docking services with several brand customers, produced and provided well-designed product samples, sample cards and hook samples for customers, and attached detailed product descriptions, so that customers can better understand the characteristics, functions, finishing and uses of the products. The samples sent by the Center have been unanimously praised and favored by customers, At the same time, through direct communication with designers, we can grasp the trend of fashion development of clothing, tap the potential fashion elements of fabric itself, improve the design level and taste of products, formulate technical standards for raw materials, weaving, dyeing and finishing and other processes, so that the developed products can constantly adapt to the market, meet the latest needs of consumers, and realize the high-tech development of enterprises, Enhance the core competitiveness of enterprises.
Fuhua Aristocratic Family complies with the development requirements of the times and the textile field for environmental protection, advocates "environment-friendly fabrics, low-carbon life", takes science and technology as the basis, information as the support, drives technological innovation through mechanism innovation and management innovation, implements the guiding ideology of brand strategy, promotes energy conservation and emission reduction, pays attention to the recycling of raw materials, and advocates "green products" and "green consumption" And "green marketing". First, in the production process, adopt new production processes to develop low-carbon environmental protection products; The second is to save energy consumption and improve product quality through waste water reuse, loom frequency conversion transformation, introduction of advanced weaving equipment and other measures; Third, recycle raw materials are used to effectively reuse waste, reduce carbon dioxide emissions, environmentally friendly, and save nearly 80% of energy; Fourthly, the development and research of yarn dyed fabrics have been increased by using raw materials of the original dyeing solution, which effectively reduces the waste water discharge and energy consumption in the dyeing and finishing process; Fifthly, increase the research and development of ultra-fine, ultra light and ultra-thin products to reduce the consumption of raw materials.
In the next step, Fuhua Family will take greater steps in scientific research and cooperative innovation, and further extend and expand the research on textile fabric trends to the depth of the industry.
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