CEO: In The Next 5 Years, Domestic Classification Information Will Break Out.

Light company, elite team, focus and user experience are

There are fewer than 30 employees in the people's network. The number is only 1/10 of the competitors. The business has covered 347 cities in the country, forming a tripartite confrontation with the Ganji network and 58 cities.

It is reported that people's Web site visits nearly 1 billion per month, new monthly information volume of more than 3 million.

Development thinking: Light Company's low cost operation

"The core of the Internet industry is to create valuable services, multi-purpose servers, and less users. This is the essence of the Internet and the development of the industry as a whole."

At present, there is no sales team in the people's network.

Profit = revenue cost.

The cost of reduction will eventually return to customers instead of pferring human costs to users. "

Wang Jianshuo said.

Low cost operation also proves that the operation of light companies can be realized in classified information industry.

"Light companies are not easy to achieve in any industry, but we have done that. This is also one of our core competitiveness.

Our top priority service is only 10 yuan a month, but a high cost company can't do it.

"Light company" means that people's network has higher requirements for team members.

"The requirements for the team include two aspects, one is the ability to be strong, the other is 10 points, the two is teamwork ability, so that we can create more value."

Wang Jianshuo said.

It is understood that people's network spent a lot of money in recruitment.

All recruitment posts are subject to more than 5 rounds of interviews and are subject to strict probation.

Corporate culture: multidimensional communication

Under the light of the development concept of light companies, it is easier to form efficient teams.

Wang Jianshuo described the corporate culture of people's network: never stop, be honest and speak frankly.

"The people's network is an elite team, which requires everyone to take charge of a whole business, not just a screw, which makes it easier to feel the sense of achievement that a large company does not have."

A staff member of the people's network said.

In many details, we can feel the efforts of the people's network to shape the corporate culture.

Every morning, free breakfast is provided. Every day at four p.m. is workday time. Every week, all the technicians of the people's network will sit together to discuss the technical problems encountered in the development of the people's network. This is what they call Lego day. Every two weeks, they organize a group meeting. All employees ask each other questions and brainstorming. Every month, they will vote for the monthly star of the people's network, celebrate their collective birthday for their colleagues, and organize an outing once every quarter.

In the office environment, we also focus on creating an atmosphere of easy communication: there are no partitions between the office tables, and the front and back partitions do not exceed the fixed height.

As long as you stand up, you can see anyone you want to find.

In addition, people's network has arranged various training and overseas exchange programs.

Every year, employees have overseas learning opportunities.

Learn the experience of Silicon Valley culture and ECG brothers.

"More than half of the company's employees have overseas exchange and training experience, which is also the advantage of light companies."

Wang Jianshuo said.

Focus: building vibrant information columns for every city.

"We have a very clear goal: to create a vibrant information column for every city.

In the past 5 years, no major strategic adjustment has been made, and the next 5 years will continue along this road. "

Wang Jianshuo said.

In March 1, 2005, as the Chinese sub station of ECG's KIJIJI, the people's network was formally established.

"On the first day of the operation, there were only 10 posts, 5 of which were issued by themselves, and 3 were from friends.

It can not be imagined that 5 years later, it has covered 347 cities, and there are so many active pactions in every city every day.

When SNS and group buying became popular, people net chose "focus".

Wang Jianshuo believes that in the classified information industry, there are still many things to do.

"In a competitive environment, only focus can make things happen.

Because users will also believe that only those companies that focus on classifying information can provide the best categorized information service.

"Classified information is a very promising industry: first of all, it has great breadth, because anyone will use classified information services, such as finding a job, finding a house, second-hand trading, making friends, and having great depth. Finding a job is far more profound than affecting a person's life by finding a song or video.

In the next 5 years, classified information will affect most Chinese people, and people will feel the real benefits of classified information. "

China's classified information industry is in its infancy.

Classified information is not a new network service.

After the establishment of the people's network in 2005, Sina, Sohu, NetEase and Tencent have launched their own classified channels.

By the end of 2005, there were 500 classified information in China.

By the end of 2006, it had reached the highest level of 2000.

Then is the shuffling period of classified information websites.

By the end of 2009, there were fewer than 100 classified websites in China, and there were no more than 20 real operations, forming a very clear first tier: People's network, Ganji network and 58 cities.

Wang Jianshuo believes that until now, China's classified information industry is still in its infancy, and there is still a long way to go.

First, the habit of buying and selling second-hand goods on the Internet has not yet been formed, and the frequency of user pactions is not enough nationwide. Two, the scale of the whole classification market needs to be further expanded.

Take second-hand cars as an example, according to the latest statistics released by the China Automobile Circulation Association, there were 2 million 319 thousand and 900 cars used in January 2010 and August, and it is estimated that the number of second-hand cars will reach 4 million this year.

According to previous media reports, the capacity of Chinese auto companies this year is expected to reach 20 million.

This means that in 5 years, about 20 million cars will enter the state of second-hand paction.

When the user's attitude towards second-hand goods is no longer just giving or throwing away, it will be the best choice to carry out second-hand pactions through classified information platform, which is also a manifestation of social progress.

Compared with foreign classified information websites, domestic advantages are densely populated and large volume of local pactions, but there is also a problem of low penetration rate.

People's network belongs to eBay Classified Group, and its brother company also includes Denmark's largest car trading classification website BilBasen, Taiwan's largest classified website odd set, Russia's largest classification website slando, Holland's largest classification website Marktplaats and more than 10 classified network stations, all have more than 10 years of history.

The greatest wealth that brothers offer is history.

"The path of classified information development is almost the same, the core is economic laws, and the core is profit = income - cost."

Wang Jianshuo predicts that in the next five years, China's classified information industry will reach a burst point.

Benchmark partners and eBay legendary investor Bob Kagle also firmly believe that the people's network will become the next eBay.