Children's Clothing Market Potential Is Great, Ningbo Children's Clothing Should Take The Brand Road.

How big is the market potential of children's clothing in China? About 314 million children under 14 years old, and children's clothing market has reached 80 billion yuan. Has "men's clothes and ladies'" two legs "walking" Ningbo outfit ", can we take the" third legs "of children's clothing?

In these days, the fourteenth Ningbo international costumes fair, the children's clothing brand from Ningbo native made "Kang Nan", "Barbie Le Le", "sprout bud", "one stop", "naughty boy" and "small sage brother" are emerging suddenly.

What does it look like to make a 7 year old child put on a formal suit? Kang Nan is very interested in this market. Ningbo Kangnan, who mainly exported Western-style clothes, casual wear and women's clothing, had already started the idea of children's suits. "A small suit like this, with a factory price of more than 500 yuan, sells quite well. Domestic and international orders are now more than 10 thousand sets each year. Zhang Guoping, chairman of Ningbo Kang Nan Clothing Co., Ltd.

In the early 80s of last century, the Japanese animated movie "one stop" swept the country. China's first children's wear brand "one stop" was founded at this time. Since then, a long term occupation of children's wear brand "one brother" position, the most prosperous time output value reached about 30000000 yuan. "At present, we have opened more than 100 stores in the country, and sales are 20% higher than expected," said Wu Wei Rong, deputy general manager of the company.

Data show that about 60% of urban residents are willing to buy medium priced brands. Children's wear But the reality is that 70% of China's children's clothing is concentrated in bulk and wholesale markets. The total market share of the top ten children in China's children's clothing is only 3%.

"It's mainly because it's expensive. When children are the most senior, they often have to throw them after a season. They can only buy stalls if they are too expensive. Jin Zhonghua, general manager of Ningbo lion Danone Group Co., Ltd. started the "cheap children's clothing" Barbie Lele. Since March this year, Barbie Le Le has opened 55 homes in Jiangsu and Zhejiang provinces. Exclusive shop "30 million yuan this year is no problem, next year to make the first children's clothing brand in Ningbo." Gold is full of confidence.

The famous brands such as Disney, balbala, piglet, Wahaha and so on have won the "half of the market" of the domestic children's clothing market. Ningbo outfit "Can we take the" third legs "of children's clothing?

"Now, after seeing the market potential, children's clothing in Ningbo has begun to exert strength." Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said: "branding is the development direction of Ningbo children's clothing. Ningbo children's clothing should be poured into green and harmonious humanistic care and cultural connotation.