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Brief Description Of Fashion Buyers' Purchasing Methods

2010/10/22 16:11:00 67

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Fashion Buyer'S Way Of Purchasing

Fashion buyer

Procurement method

Buy in, sell out.

Different from the traditional way of purchasing, former

Purchasing mode

Usually it is simply to find out what is needed, organize the source of goods according to need, sit in the office and wait for the manufacturer to find it, then sell the goods to the mall to sell to consumers, and the sensitivity to the market demand is not strong.

And the purchase mode based on the "buyer system" is a department store according to the actual needs of consumers to enter what kind of goods, it must be sensitive to capture consumer demand, market demand.

Buyers must first understand consumers, understand the market, rather than passively waiting for manufacturers to come.

In addition to attracting investment, another important work of buyers is "discovery".

Buyers often go to shopping malls around the country to view product information and understand the situation of competitors.

Many foreign brands have never been in the mainland market. At that time, domestic buyers should help him establish a complete marketing system in the Chinese market.

At present, large retail buyers in Beijing, Shanghai and other places have begun to invest in Hongkong and abroad.

The most fundamental competition in department stores is management competition.

After the commodity is produced, gaining market recognition is the criterion for its success.

Because department stores are directly exposed to consumers, they know better how to operate the market than the buyers of department stores.

The shortage of current department stores is basically the operation of manufacturers.

The quality of operation does not seem to matter with retail terminals, stores or department stores.

Manufacturers come to sign contracts, provide places, and operate.

So the procurement link is only signed with the people.

As for the follow-up work of the store, the sales training and the allocation of goods are not taken into account.

But as a manufacturer, it is impossible to get a thorough understanding of the daily situation of the store.

For example, the stock situation, the quality of goods, display, display, sales personnel training, including the requirements for shopping guide and so on.

The practice of foreign advanced retail enterprises is the introduction of buyers.

Brand merchandise

After that, assisting businesses to operate is the fundamental essence of buyers. The Department Store buyers are unified in charge of the market, and suppliers will only fade away from management.

But at present, some buyers can not do some work. On the one hand, the workload is not enough. On the other hand, the whole management system is not perfect enough to standardize the implementation of the system.