Fashion Giants Enter E-Commerce

　　 Guidance: "our e-commerce started in 2008 and exceeded expectations in 2009. It is expected to double this year." Zhao Xuejun, manager of e-commerce Department of Bosideng

Costume giants start targeting Electronic Commerce The sales campaign was launched online, including many traditions. Clothing enterprise 。 Reporters learned yesterday, including Bosideng [3.55 5.97%], Xue Zhong Fei, Yalu, LAN Ao And other brands are opening flagship stores online.

"Our e-commerce started in 2008 and exceeded expectations in 2009. This year it is expected to double that of last year." Zhao Xuejun, manager of Bosideng electronic commerce department, said, "in fact, the traditional clothing brands have entered the network in a large scale in recent years. Such as XTEP, Tonlion, UNIQLO, Only and so on. Next, we need to break out our brand in the field of e-commerce.

Reporters found that 80% of Bosideng's brand products sold online are new products for the new season. Reporters in the "Bosheng Dengfeng Shang Chao Ren" Taobao shop to see, many of the season's ice down jacket is hot, "our clothing network new product shelves have been synchronized with the mall counters." Ice cream general manager Shen Jianfeng said.