Facing The Pressure Of Layers, &Nbsp, Shoe Enterprises Open Up New Roads And Find Another Way Out.
The news of October 11th began at the end of last year, and the sound of shoe manufacturers repeatedly collapsed.
China
footwear industry
At home and abroad
pressure
。
Including the continued appreciation of the renminbi, the profits of shoe companies have been declining. The export tax rebate rate has been lowered and the cost of production has increased, which has a great impact on the footwear industry. In the face of numerous pressures, the industry needs to survive and develop, and the industry shuffle is inevitable.
The reason is that besides the influence of macro factors, most of the shoe enterprises in China lack core competitiveness, and the main reason is poor internal strength.
In daily production, enterprises do not attach importance to independent innovation. In the past daily production, they rely on labor price advantage to carry out scale production and compete with low price and large number of strategies.
market
。
The price advantage of labor is not sustainable for a specific enterprise. With the development of China's economy, the comparative advantage of labor prices will definitely weaken.
Now, due to the rise of labor prices, many enterprises have been puzzled by the decline in profit margins. Secondly, because of the cost advantage of labor prices, the advantages of China's processing export enterprises are similar to those of other countries, rather than the unique advantages of a specific Chinese enterprise. Therefore, within the domestic competitors, this overall advantage does not constitute the competitive advantage of specific enterprises.
Although the expanded production scale can improve the competitive position of enterprises in the industry, it will not be able to improve the position in the industrial chain, but will also cause further dependence on the market segments, and the status may be more passive.
The lack of scientific and technological innovation in scale production also brings hidden trouble to the development of enterprises.
From the perspective of the development of footwear products, with the rapid development of high technology, shoes, which are famous for their labour intensive products, are undergoing unprecedented changes and are heading for a technological direction.
The financial crisis has made traditional shoe enterprises recognize their fatal flaws. Many shoe companies have begun to find another way out of improving their technical content and labor efficiency.
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