Altman's Children's Shoes: "Health Technology" As The Brand Connotation

　　 "Rely on Cartoon After the brand takes over the market quickly, it will bid farewell to the era of cartoon worship and take the banner of "children's health technology" as a banner and gradually move towards a new era of technology. Li Xiyuan, general manager of Altman (China) children's products Co., Ltd. confidently expressed.

Last year, Altman (China) children's products Co., Ltd. officially opened the new logo of Altman. "Upgrading is the necessity of development." In Li Xiyuan's view, the era of relying on cartoons to fight the world has passed. Nowadays, the expressive power of the brand added by cartoon has become weaker and weaker. On the other hand, the big brands of international children's shoes have been driven directly into the middle and high-end market of Chinese children's shoes. Therefore, on this basis, we upgraded the brand connotation and put forward the strategic goal of being "the first technology brand of China's healthy children's products".

It is reported that Altman originally positioned the core value of the brand as " courage "Love and health". "But later, we considered that" courage "and" love "can be categored into the connotation of" health ", because in a broad sense, they belong to the category of mental health. Li Xiyuan said that today's children's mental health is also a very important part of children's growth. Therefore, we should not only pay attention to children's physical health, but also pay attention to mental health. This is the core value of our brand, which is condensed into two words of "health". connotation Where.

Supported by the connotation of "health technology" brand, Altman (China) children's health technology laboratory was born in Jinjiang.

"Health" is the mission of the laboratory. With the concept of "science and technology" as the core, and the "child health technology" as the core, the laboratory is committed to the health care, prevention and care of children's foot development. According to Li Xiyuan, the laboratory has gathered numerous authoritative scientific research institutions and well-known experts, and has conducted independent scientific research on several key projects such as shoe last, midsole, insole, fabric, foot shape, acupoint and so on, and has pioneered the two main products of Altman correction series and Altman health care series. Relying on the laboratory and supported by the two major development centers in Jinjiang and Guangdong, Altman believes that "health technology" will go further and further. Li Xiyuan said.