Review: China Is Once Again Defeated.

In the eyes of outsiders, the enthusiasm of the Chinese for the world cup is unthinkable.

What they do not understand is: what are you watching in the absence of the world cup of Chinese football? But for the world's most popular soccer game, the world cup has reason to let the whole world carnival, whether you are "British fans", "fans" or "fans".

Today, in 2010 South Africa

The world cup is in full swing and China's business opportunities are showing.

The World Cup 's strongest voice "Wu khox" has been snatched, one, and 90% of the "mockras" from Shantou, China; the big screen installed in the streets of South Africa, a large screen for the relay, is also provided by Chinese manufacturers with a fee of $1 million 100 thousand; the new use of the ball is made by the Taiwan funded enterprises in Jiujiang, Jiangxi, and other fan supplies such as the cell phone chain, key buckle, football, wigs, flags, fluorescent sticks, hats, sunglasses, telescopes, etc.

Chinese companies have become official sponsors for the first time in the 80 year history of the world cup. Harbin beer and Yingli group have become official partners and sponsors of the 2010FIFA World Cup in South Africa.

It is worth mentioning that Yingli group is a private enterprise.

There is no doubt that the relationship between "made in China" and the world cup is getting closer and closer. "Made in China" is a frequent appearance in the world's top events. On the one hand, it is supported by the export policy. On the other hand, it is also due to the high quality and low price of Chinese goods.

That is why the problem is also that cheap products lead to "made in China" that can never be seen in the low end of the world, and so does the world cup.

Compared with VISA, SONY, McDonald's, Adidas and other international brands, "

Relying on the huge demographic dividend, Chinese enterprises continue to highlight encirclement and move towards the world, and then "enter the World Cup", which is encouraging.

However, this is not an easy task. In the fierce market competition, what is the lack of brand influence for Chinese enterprises to compete with foreign countries? The answer is meager profits.

In Shantou and Yiwu, OEM companies complain constantly: profits are low and hard to do.

Under the halo of "made in China", I am afraid we can not hide the cruel reality of enterprise pformation.

The huge South African market is only a small gain for China.

The price of a horn in the world cup in South Africa is about 17 to 53 yuan, but in China, people can easily buy it at a price of 5 yuan.

The profit of China's processing plant is less than 5%, and most of its profits fall into the pockets of foreign distributors and importers.

The mascot "Zha KMI" is made in China, but it is clear that its designers and brand promoters have stronger market power, while China's manufacturing industry can only get a small income from processing fees, which is the gap.

Although the world cup in South Africa has brought business opportunities to Chinese manufacturing enterprises, it still can not solve the pain of Chinese enterprises' pformation.

The dilemma of "made in China" has already appeared in the last World Cup, and this performance is more obvious.

In the next World Cup in Brazil, do we still have to cheer for the poor profits of low value-added "made in China"? Although the development of enterprises can not be measured by the "World Cup", the title of the world cup sponsors can definitely prove the strength of the enterprise, including innovation, brand building and international vision.

The prospect of "Chinese brand" brave the world cup is worth looking forward to.