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Late Summer, Lotus Pond Clothing Business Profit Reduced By 50%

2010/7/8 14:21:00 39

Summer sales are sluggish, and autumn and winter products are expected to rise.

Industry insiders

It is suggested that clothing operators should increase the intensity of summer clothing rejection and actively withdraw funds, while the factory price of garments in autumn and winter has not yet been adjusted to a large extent, and the prepaid orders should be refunded to avoid the pressure of late price increase.

The late summer of this year made the merchants in the wholesale market of Lotus Pond clothing business miss the gold sales period of summer wear.

The Chengdu chamber of Commerce and industry's Lotus Pond chamber of Commerce survey of more than 500 member enterprises found that the summer clothing profits this year have reduced 50% compared with previous years.

Reporters from the Lotus Pond market to understand the latest situation, businesses have begun to order autumn and winter clothing, but due to rising raw materials, autumn and winter clothing prices are expected to rise stronger, more severe situation placed in front of businessmen.

Too late in summer

clothing

Business profit reduced by 50%

Provincial Meteorological Department data show that in June 14th, the average daily temperature in Chengdu only lasted 5 days, exceeding 22 degrees centigrade, and really entered the summer.

What does this late summer mean to the clothing boss?

Chen Gang, who has been doing wholesale clothing business for many years in Lotus Pond, told reporters that this year's business is much worse than before.

He introduced that the sales of new products for summer wear generally began to warm up the market in March, and the peak period was from May to early June. In the middle of June, it was a discount period.

This year, it didn't begin to warm until mid June, and the rush hour was almost over.

His business has dropped by about 5 compared with previous years.

Mr. Li, general agent of a brand clothing in Hongkong, Mr. Li said, "summer wear" in Sichuan.

Business cycle

Relatively short, once missed, it will cause product backlog, not only affect sales, but also directly affect the sales price of new products.

He said that at present, he can only use the coming summer time to increase sales.

Reporters from the Lotus Pond market, gold lotus and other clothing wholesale market, many clothing businesses this year, a significant decline in performance.

Yao Xueyi, President of the Chengdu chamber of Commerce and industry of the Lotus Pond chamber of Commerce, said that at least 30% of the more than 500 member enterprises of the association are in the clothing business.

This year, these businesses' summer wear business has generally declined by 1/3, and their profits have decreased by 50%.

Yao Xueyi added, in addition to

Weather, staff wages rise, raw materials rise, upstream costs increase, and the consumption level of the public has not risen, which is the reason for the decrease in profits.