How Do Agents Manage Outdoor Stores?

Selecting stores based on target consumers

Those who visit outdoor stores are usually professionals or white-collar workers, especially foreign trade companies and IT industries, aged between 20 and 40, with a monthly income of more than two thousand or three thousand yuan.

The location should first consider the convenience of pportation and parking, which can be selected in the sub commercial area, and the rent is much lower than that of the large commercial area with a large volume of traffic.

The shop area is generally 30 square meters. If the rent is cheap, it can expand the business area, add a bar type exchange area, post the photos taken by the "donkey friends", regularly release the travel strategy, and become a leisure place for "donkey friends" to exchange their "donkey line" experience.

Be interested in outdoor activities.

The investment of outdoor stores is about 12 million yuan, which is mainly for the first time, and the next is the store rent.

It is learnt that as long as the business is not too bad, the cost of investment can be recovered in one year.

Customers of general outdoor products, usually friends, and people who have connections with friends, form a virtuous circle and expand consumer groups.

So finding a like-minded outdoor lover as a collaborator means finding a group of potential consumers.

Most importantly, if the operators do not understand the outdoor sports, they only sell products, but no professional personnel to promote it and promote it.

Maintain good relationship with partners and distribute profits at the end of the year.

Shareholders who are responsible for daily operation and management (such as purchase, sales, etc.) receive wages every month.

The shop hours of outdoor stores usually range from 10 a.m. to 10 at night, requiring three to four salesmen.

It can act as an outdoor product brand.

At present, outdoor products are still headed by foreign brands.

Foreign brands are favored by outdoor sports enthusiasts for their long history and high quality.

However, due to the high price of foreign brands, high agency fees and complex purchase channels, the cost of incoming goods is high.

Although domestic outdoor products manufacturers have just started, they have developed rapidly.

Outdoor products stores can choose to represent a certain product, which will help stabilize the quality of goods and products and minimize the cost of purchase.

Reasonable arrangement of product structure

Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, field lighting, field food, water tools, mountaineering, rock climbing, protective drugs, tools / instruments / glasses, books / audio-video, field sleeping devices, etc.

According to the durability of outdoor products to arrange product structure, such as travel bags and tents can be used for a long time. When purchasing, we should pay attention to the quantity should not be too large. We should pursue diversification in brand and style.

Shoes and socks and outdoor food are poor durable goods. Outdoor stores should reserve quantity in addition to ensuring the quality of products.

On the large side, because bags and outdoor sleeping products are important items for outdoor sports, customers should carefully compare and choose when purchasing such things.

Bags and sleeping products are large pieces, and the price is high, which is also a big profit point for businesses.

When opening outdoor stores, we must establish good products.

The survey found that most of the outdoor stores were occupied by these large products.

Professional financial software to reduce management costs

Through professional financial software to carry out financial, purchase management and merchandise sales tracking, can greatly reduce the workload of the shop's financial management, thereby reducing management costs.

Sales and purchase will have a graph showing that a certain quantity will go into some goods.

Orders can be considered according to the sales situation, and the prices of the same commodities can be selected according to the prices of different commodities in different channels.

This can better control costs, and find a good way to purchase is also the key to winning the competition.

Setting up a website can extend store business.

The survey found that several large outdoor stores in Shenzhen have opened their own websites.

A store website can be set up at two thousand or three thousand yuan, and goods information will be posted on the Internet, and links to other professional outdoor websites and portals as much as possible.

At the same time, we should contact all outdoor sports magazines and travel magazines, and distribute advertisements in magazines and magazines.

Once the timing is right, the online mail order business can be expanded.

Organizing activities can expand sales

At present, many outdoor stores in China rely on club activities to promote and develop outdoor sports, and then drive sales of goods in stores.

Regular outdoor activities such as mountaineering, rock climbing, camping, exploring, drifting, tracing, exploring, swimming and other outdoor activities are organized by shops. Outdoor sports schools are also set up to teach basic knowledge of outdoor sports and how to deal with emergencies.

Through long-term guidance and organization of outdoor sports, more and more participants will be formed, and a group of fixed consumers will also be formed.

Membership is a trend.

An outdoor Sporting Club Hotel in Shenzhen adopts membership system, which is divided into ordinary members and VIP members.

VIP membership fee is 360 yuan per year.

Participation in activities or purchase of goods to reach 500 yuan, or directly pay 20 yuan can become an ordinary member.

Members can go to the shops to join parties, surf the Internet and scan.

It also provides members with advice on self-help tours and travel strategies.

VIP members can enjoy a discount of less than thirty percent off when buying goods.

It is said that there are now more than 20 members of VIP and 510 members of ordinary membership.