One Of The Stunt Of Brand Marketing: Olfactory Marketing

Perfume was considered a conspiracy many centuries ago. It is especially popular with women who want to induce men to bite.

For example, Cleopatra, the beautiful queen of Egypt, always put perfume on her sails on a gentle occasion. Kaiser and Mark Anthony were unable to resist the woman's physical and political desires because of the confusion of this kind of repression.

First, smell the fragrance and know people.

In life, we all know people with special taste. We can easily distinguish them from others according to their peculiar smell. I hope this smell is what you like.

We often have the same experience that we can smell a faint fragrance in the clothes left by our mother or lover, so as to arouse our emotional fluctuations and arouse our emotional needs.

Chanel is more aware of the key to using perfume. She explains to female customers: "you should put perfume on the place you want people to kiss."

At least Marilyn Monroe faithfully put the proposal into action, and she told reporters with her famous showy eyes: "I only use Chanel 5 at night."

This is nothing less than what John Kennedy and Robert Kennedy smell in love games, whether Chanel 5 or because Monroe is so sexy.

To be sure, the two brothers completely lost their sense when they were in love with the top American sex stars.

The power of perfume is so great. Is it a secret hallucinogens that can sink human souls into the abyss?

The effect of smell is very clear in May of every year: fragrant plants that blooming flowers do not emit their fragrance in vain, but the natural rush of the aroma that breeds fragrance is also the most intense hormonal fluctuation period of human body.

Relationships are oscillating, emotional climax, passion for love is surging, so be very careful.

Our ancestors have known about this.

Perfume as a sensory stimulant is particularly taboo in nineteenth Century.

Solemn mothers will warn their daughters in growing up in moonlight and water, and do not breathe too deeply.

Moral defenders know that the fragrance of tuberous jade will weaken the defense of love expression.

Two, Fragrance Marketing

In fact, fragrance marketing may be an old marketing way like word-of-mouth, and even longer.

Since ancient times, sellers in the open market have used burning incense to attract passing people to their stalls.

Today, many commercial spaces have been equipped with fragrant smoked cars to verify the influence of brand fragrance on consumers' emotions.

Neuroscientist and psychiatrist, Dr. Alan R Hirsch (Dr.AlanR.Hirsch), is also the founder of the "odor and taste therapy research fund company" (theSmell&TasteTreatmentandResearchFoundationLtd.) in Chicago, USA. He is an expert on the commercial uses of odors.

Dr Hess said: "if you are looking for ways to increase sales, the best way is to appeal to emotions, and the highway to emotions is through odour."

The effect of well-designed scent can not be underestimated. Not only can each shop sell its fragrance, but every brand can spread its special fragrance through its carrier.

In particular, the aroma of imagination will be more attractive.

Many excellent shopping guide girls rely on their own body to emit attractive body fragrance to attract customers, and finally conclude the paction.

Of course, it is not that any odour can make consumers crazy. This smell must be what customers like, otherwise it will backfire. However, it is often difficult to understand customers' preferences. The only way is to choose the popular smell that the target customers prefer, and not necessarily choose expensive brand perfume.

In fact, the composition of perfume is very simple.

Soluble aromatic substances plus alcohol are the main ingredients of perfume.

Alcohol can play a role in stabilizing aroma. Aromatic substances are mainly derived from animals and plants. Synthetic perfume is a supplement to natural scent of nature. Chenal's No.5 is the most classic synthetic perfume.

According to the concentration of aromatic substances, perfume can be divided into four kinds: Parfum, EardeParfum, EardeToilette and EardeCologne.

However, the higher the concentration of perfume, it does not mean that the stronger the fragrance, it just means the longer the fragrance.

Choose perfume, of course, according to the preferences of the target customers.

Different fragrances can be displayed in different weather, different time periods and different occasions to show the most charming charm of fragrance.

When the temperature is low, such as winter and night, our smell will be slow, and then we can choose stronger perfume.

In the summer of high temperature and during the day, the perfume molecules are active and volatilized quickly, and they can choose the elegant fragrance, which is too strong, but it will make people feel dizzy and stuffy.

The fragrance of fragrant perfume can make people look dignified and graceful. It is generally suitable for consumers to be older and used in more ceremonious occasions.

The elegant perfume is the best choice for the young people. It looks fresh and fashionable.

In order to make the smell more durable, you can choose solid perfume to carry with you. For sale sites, frequent spraying can be used to keep the fragrance lasting and effective.