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AW2025 Beijing Fashion Week Opens

2025/3/20 23:10:00 0

The painting is bright and colorful, creating a new chapter. On the evening of March 19, the opening ceremony of AW2025 Beijing Fashion Week and the Somerset East 2025 Fashion Conference were held in the center of the royal palace, officially opening a meaningful decade.

Liu Meiying, Deputy Secretary General of Beijing Municipal People's Government, Li Ruohong, President of China World Peace Foundation and President of Beijing International Peace Culture Foundation, Chen Dapeng, Member of the Standing Committee of the Party Committee and Vice President of China Textile Industry Federation, Piao Xuedong, Secretary of the Party Leadership Group and Director of Beijing Municipal Bureau of Commerce, Wang Jiequn, Secretary of the Party Leadership Group and Director of Beijing Municipal Bureau of Radio and Television, Sun Xinjun, Secretary of Dongcheng District Party Committee, Beijing, Chen Xiansen, Deputy Secretary of Beijing Dongcheng District Party Committee, Secretary of the District Government Party Leadership Group and District Head, Huang Keying, Secretary of the Party Committee of Beijing Institute of Fashion Technology, Chairman of the Presidium of Beijing Fashion Week Organizing Committee, Secretary of the Party Committee and Chairman of Beijing Fashion Holdings Co., Ltd. Gu Weida, leaders, guests and brand representatives of relevant government departments, enterprises, industry associations, financial institutions, sponsors, etc The designer attended the opening ceremony.

Liu Meiying, Deputy Secretary General of Beijing Municipal People's Government, delivers a speech

Liu Meiying said in her speech that this season Beijing Fashion Week will launch a series of premieres, fashion exhibitions and cultural exchange activities, link with major business circles in the city, jointly create a new experience of "national fashion and internationalization" fashion consumption for all, lead the new consumption trend in the capital, and add new momentum to fashion consumption. In recent years, with its profound cultural heritage and strong innovation vitality, Beijing has pushed forward the construction of a cultural center in depth, and focused on building an international consumer center city, providing broad space and fertile soil for the vigorous development of the fashion industry. In the past nine years, Beijing Fashion Week has actively promoted industrial integration, built a bridge of cooperation, and promoted the high-quality development of Beijing fashion industry. In the future, Beijing Fashion Week will shoulder the multiple missions of rejuvenating the intangible cultural heritage, leading the fashion industry, and international cultural exchanges. It will show oriental aesthetics, gather international trends, tell Chinese stories, and bring more surprises and vitality to the national and global fashion industry.

Liang Jie, Deputy Secretary of the Party Committee and General Manager of Beichen Group (first from left), Wang Huiling, Deputy General Manager of China UnionPay Beijing Branch (second from left), Sun Xinjun, Secretary of Beijing Dongcheng District Party Committee (third from left), Liu Meiying, Deputy Secretary General of Beijing Municipal People's Government (fourth from left), Sun Kai, General Manager of Zhuhai Wanda Commercial Management Group Beijing Branch (first from right), member of the Standing Committee of the Party Committee of Beijing Rural Commercial Bank Mao Wenli, Vice President (second from the right), Zhang Zhan, Secretary of the Party Committee and President of ICBC Beijing Branch (third from the right), and Pu Xuedong, Secretary of the Party Leadership Group and Director of Beijing Municipal Bureau of Commerce (fourth from the right) held the launching ceremony

AW2025 Beijing Fashion Week "Fashion Enjoyment Festival", as one of the key activities with the theme of "Fashion · First Show in Beijing" in the four seasons of 2025 Beijing Fashion Week, was launched simultaneously with the "Fragrance" Encounter Wangfujing series of commercial and cultural experience activities.

Liang Ying, Senior Manager of Beijing apm Leasing Department (first from the left), Yin Xia, Deputy General Manager of Wangfu Central (second from the left), Zhang Lin, Secretary of the Party Committee and General Manager of Beijing Department Store (third from the left), Jiang Lingfeng, General Manager of Beijing Oriental Plaza Co., Ltd. (fourth from the left), Lv Yi, Assistant Manager of Joy Shopping Center (first from the right), Xu Yanxin, General Manager of Beijing Wangfujing Yintaiin88 (second from the right), Han Kairan (third from the right), Chairman of the Wangfu Center, and Chen Xiansen (fourth from the right), Deputy Secretary of the Dongcheng District Party Committee and District Chief of Beijing, held the launching ceremony

At the opening ceremony, the show themed "Ziqi East" brought by Somerset International's high-end customized women's wear brand Somerset was amazing. Rooted in the deep soil of oriental culture, the brand perfectly integrates oriental flavor with western tailoring, and demonstrates the integration of the profound connotation of Chinese traditional culture and modern fashion charm through the color, shape and details of clothing with unique design concepts and exquisite production techniques. The millennium craftsmanship of intangible cultural heritage workshops is deeply explored. The hidden lines of Suzhou embroidery outline the delicate texture of mountains and waters. The inlay of mother of pearl creates a star like dream light and shadow, and the mineral dyeing restores the color of Song porcelain, striving to innovate and reconstruct the western silhouette under the oriental aesthetic system.

From March 19 to 24, during the AW2025 Beijing Fashion Week, well-known brands and excellent designers from China, France, Italy, South Korea, Georgia and other countries will jointly present cutting-edge fashion trends, and release fashion categories covering men's clothing, women's clothing, children's clothing, sportswear, high-end customization and so on. At the same time, this season's fashion week has set up an independent section for children's wear for the first time, and jointly with CTV Yamei to create a KIDS WEAR children's fashion release platform. The release activities of famous brands and designers, such as ageless model JEFEN Giffen, Zhuojaeren × Hongguan Cheongsam, Annua&Butuo Blue, Jiangnan Tribe, Sancun Shengjing, Longmanchen AM/JASMINE, Hu Sheguang, Hao Jia, YOU JI YOUNG, will appear in the main venue of the Royal Palace Center one after another. The "Youth Designer Support Plan" of Beijing Fashion Week, together with the Fashion Circle magazine FASHION NOW Circle, selected 17 outstanding young designers for joint exhibition. In addition, the "Future Moda China Italy Fashion Night" activity jointly organized by Beijing Fashion Week and the Italian China Council Foundation College will invite six Italian art colleges and VICEDOMINI and other Italian local well-known brands to participate in the event to show the creativity and talent of young designers and artists around the world. The closing show will be led by the French independent designer Irakli Nasidz é, who has cooperated with Dior, Chanel and other international brands for many times, and presented a high fashion show with Georgia's centennial jewelry brand Zarapkhana, drawing a successful end to this fashion week.

This "Fashion Enjoyment Festival" activity, together with Wangfujing Business District, the Asian Olympic Business District, Zhuhai Wanda Business Management Group Beijing City Company, Joy City Holding North Region Company and other nearly 50 commercial complexes in 14 districts of the capital, jointly launched fashion updating and linkage promotion, and cooperated with ICBC Beijing Branch, China UnionPay Beijing Branch Beijing Branch of China Construction Bank Co., Ltd. launched an exclusive full discount package. At the same time, various major business districts intensively launched a variety of fashion cultural consumption activities, such as the first show, fashion flash, fashion bazaar, stamp punching and so on. With the cross-border integration of "fashion+consumption", it built the capital's fashion consumption matrix, infiltrated the business districts with fashion genes, and let the consumption vitality flow throughout the city.

In addition, Fashion Beijing Exhibition was jointly held in the Royal Palace Center and Gongmei Building, covering domestic and foreign designer brands showroom、 Clothing and apparel enterprises, supply chain enterprises, time-honored brands, cultural and creative IP, technology cross-border experience and other multi-dimensional elements. The official e-commerce live broadcast account of Beijing Fashion Week, "Beijing Fashion Week Select", will be launched for the first time, so as to achieve "show and sell" and break the boundaries between the show and the consumption scene. With the theme of "emotional grating", digital fashion, together with many young digital artists, presents the integration of technology and fashion. The "Beijing Fashion Week Meeting Room" invites representatives from all walks of life to cross border exchanges, bringing multiple perspectives to the fashion industry.

Together with strategic partners Beijing Rural Commercial Bank Co., Ltd., as well as partners such as Fong Heng Group, Swarovski Professional Hairdressing × Shiseido Professional Hairdressing, BAIC Jihu, AW2025 Beijing Fashion Week is committed to building a win-win symbiotic fashion ecology.

At the beginning of the tenth year, AW2025 Beijing Fashion Week gathers all forces in an innovative manner of "new trends and new forces", empowers national fashion culture, gathers international trends, promotes the development of Beijing's fashion industry in an all-round way with brand emerging force, new synergy of resources, new charm of fashion, and new vitality of consumption, and injects strong power into the construction of Beijing's fashion city.

(Source: Beijing Fashion Week)